Street Fight Daily: Legacy Retailers Struggle on Social, Insecurity Over Consumer Location Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Traditional Clothing Retailers Compete with Digital-Native Brands on Instagram?… SweetIQ Report Highlights Influence of Local Tech on Media Mix… Consumers’ Location Data Is Being Sold Without Their Knowledge…

Chatmeter Report Reveals Keys to Dominating Local Ratings

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A recent report by reputation management company Chatmeter shows how retailers focused on in-store experiences and customer service managed to come out on top in online reviews over the holiday season.

LBMA Podcast: Amazon Go, Mobiquity Goes Blockchain, Unacast raises $17.5M

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Fazoli’s, Trump gets into food stamps, ESRI buys ClearTerra, and Localz.

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Street Fight Daily: Amazon & Walmart Disrupt Grocery, Facebook Pulls Plug on Separate Feed

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers… Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise… Attribution Blind Spots Are Eating Into Your Performance…

Placed Opens Up Location Analytics Platform for Free Public Use

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Location-insights powered ad measurement company Placed will offer its location-based analytics and insights to the public for free, the company announced on Thursday.

Reputation.com Acquires SIM Partners

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In what is sure to be one of local’s major acquisition deals of 2018, Reputation.com has acquired SIM Partners, the companies announced today.

Street Fight Daily: Reputation.com Acquires SIM Partners, Placed Open-Sources Its Platform

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reputation.com Acquires SIM Partners… Placed Opens Up Location Analytics Platform for Free Public Use… BrandMuscle’s Paul Elliott Talks New Report on How Brands Can Go Local with Precision…

BrandMuscle’s Paul Elliott Talks New Report on How Brands Can Go Local with Precision

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“Local business partners want to increasingly execute in digital, but there is a reluctance or slowness in the brands or enterprises in shifting their dollars from traditional coverage in marketing and media to digital tactics,” said Paul Elliott of BrandMuscle.

Street Fight Daily: Facebook Invests in Local News, Ford Plans to Enter Local Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Announces Support for Local News Subscriptions… Ford Lays Foundation for Autonomous Ride-Hail and Delivery Service… CPGs Focus on Marketing in Tough US Retail Landscape…

Walmart Reimagines In-Store Shopping Experience with Mobile Update

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Walmart’s new Store Assistant is an all-encompassing mobile app solution that includes features such as Walmart Pay, a product search bar, and a product scanner that shoppers can use to double-check prices inside stores.

Street Fight Daily: Duopoly Shares Data with Brands, Third-Party Location Data Boosts Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Duopoly Shares More Data with Brands, But There Are Snags… The Next Big Threat to Consumer Brands (Yes, Amazon’s Behind It)… Walmart Reimagines In-Store Shopping Experience with Mobile Update…

Street Fight Daily: How Google’s Ad Changes Affect Local Biz, Snap Ups Its Ad Game

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Unpacking the Increasingly Complex Local SERP… People Are Talking About You: The Hidden Value of User-Generated Content… Media Buyers: Snap Is Focused on Enabling Commerce in Ads…

LBMA Podcast: Verizon, Omnicom, Ericsson & Placecast

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Denver airport, LinkNYC, O2’s Weve, Radius8, Selfridges.

Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…

Street Fight Daily: Google Debuts ‘Auto Ads,’ Digital Media Titan Vox Cuts Staff En Masse

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Debuts AdSense ‘Auto Ads’ with Machine Learning… Vox Media Cuts About 50, Scales Back Social Video… Snapchat’s E-Commerce Strategy Hit a New High…

Pursuant Health, Vistar Media Look to Change How Brands Connect In-Store

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In a move that could impact the way marketers connect with more than 30 million shoppers inside physical stores around the country, Pursuant Health is partnering with the location-based advertising technology firm Vistar Media to provide better access to its digital advertising inventory.

What 1-800-Flowers’ Search Dominance Means for Local Florists

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With more consumers researching purchases online than ever before, and major e-commerce retailers like 1-800-Flowers and ProFlowers flooding the playing field with paid search ads, there’s a looming question of what will happen to local florists.

Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Tests Offline Attribution Using Guest WiFi and Email Matching… Gannett Leans Into Local to Grow Its Share of National Ad Pie… Walmart Fights a Bloody Battle Against Amazon…

6 Vendors Using AI to Facilitate Live Events

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Leveraging artificial intelligence and machine learning algorithms, vendors are finding ways to streamline some of the most complex operations—such as estimating the number of attendees and anticipating how many products each attendee will need—in live event organizing.

Street Fight Daily: Publishers’ Facebook Traffic Keeps Falling, Walmart’s E-Commerce Growth Flags

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Promised, Facebook Traffic to Publishers Declines Again… Walmart Tumbles As Flagging Online Growth Jolts Investors… Google Chrome Blocks Irksome Ads. That’s Good, Right?…