News & Analysis | Street Fight

News & Analysis

How The Weather Company Turns Forecast Data Into Game-Changing Retailer Insights

April 18, 2018April 14, 2018 by Stephanie Miles

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Using live weather conditions from radar and satellites, along with road-specific forecasts, high-resolution traffic feeds, and user-reported traffic conditions, companies are harnessing weather data to inform nearly every aspect of their businesses.

News & Analysis

Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook

April 18, 2018April 18, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Is Trying to Become America’s Easiest Place to Shop. Here’s How… GDPR Is What Facebook Advertisers Should Really Worry About… Consumers Want Voice Services Beyond Basics…

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Report: Consumers Warm to Voice, Demand More Integrated Experiences

April 17, 2018April 16, 2018 by Stephanie Miles

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Both voice device ownership and voice shopping activity have nearly doubled in the past six months, with 17% of shoppers now owning a voice device and 42% of those device owners using voice to shop, a report by Narvar found.

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Big Brands, Local Perspectives: Tommy Bahama

April 17, 2018April 17, 2018 by Nancy A Shenker

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CEO of Tommy Bahama Doug Wood cites systems that don’t talk to or easily integrate with one another as his company’s biggest technological challenge right now. The company, like many multi-store retailers, is investing in and focusing on tying its brick-and-mortar and online businesses together.

News & Analysis

Street Fight Daily: Tommy Bahama’s CEO Talks Local Tech, Consumers Warm to Voice

April 17, 2018April 17, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands, Local Perspectives: Tommy Bahama… Report: Consumers Warm to Voice, Demand More Integrated Experiences… Why Tech Firms Get Most of the Money From Programmatic Buys…

News & Analysis

How Mall of America Is Innovating With Local Tech and Talking Robots

April 16, 2018April 14, 2018 by David Hirschman

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Street Fight recently caught up with Sarah Townes, Mall of America’s marketing VP, to discuss the evolution of physical retail, where she’s placing her tech bets, and how location fits into the mix.

News & Analysis

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

April 16, 2018April 16, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…

News & Analysis

5 Ways to Make Your Startup Culture Stand Out

April 13, 2018April 13, 2018 by April Nowicki

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After three years reporting on “Street Culture,” Street Fight looks back on five ways that company leaders are making their company culture stand out—and some of the best pieces of advice for doing the same at your business.

News & Analysis

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

April 13, 2018April 13, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…

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With New Solution, Foursquare Targets SMB and Startup Markets

April 12, 2018April 12, 2018 by Stephanie Miles

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Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.

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FreshLime CEO Talks Data-Powered Marketing for Local Businesses

April 12, 2018April 10, 2018 by Joao-Pierre Ruth

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FreshLime founder and CEO Jay Bean recently reconnected with us to discuss ways small, local, service-oriented businesses can use automation to see better returns on campaigns—even with limited resources.

News & Analysis

Street Fight Daily: Mixed Numbers on Future of M-Commerce, Uber Expands Its Vision

April 12, 2018April 12, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fewer Surveyed Consumers Indicate Buying on Mobile Phones in 2017 than in 2016… Uber CEO Outlines Expanded Mobility Plans… Walmart Joins Forces With Postmates to Combat Amazon…

News & Analysis

A Major Domain Sale Suggests Primacy of Search in Future of MarTech

April 11, 2018April 11, 2018 by Stephanie Miles

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With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO.

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Placed Study Outlines Viewability’s Impact on Store Visitation

April 11, 2018April 9, 2018 by Stephanie Miles

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A new study measuring the impact of ad viewability, released just this morning, provides hard numbers confirming that viewable ads perform better than non-viewable ads and can boost the bottom line for brands.

News & Analysis

Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement

April 11, 2018April 11, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…

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SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared

April 10, 2018April 9, 2018 by Shubham Datta

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March saw big declines in the public equity markets. The SCP SMB Index was the least impacted, retreating 4.1% compared to all other major indices, which declined more than 5% during the month.

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Street Fight Daily: Facebook Scandal’s Impact on Local, Retailers Hesitate on Amazon Ads

April 10, 2018April 10, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Apocalypse? What to Monitor… SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared… Some Retailers Averse to Advertising on Amazon…

News & Analysis

Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

April 9, 2018April 9, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Publishers Use Their Audiences to Develop Products… Casual Restaurant Chains Use Tech to Attract Elusive Younger Customers… Facebook Suspends Another Data Firm for Using Cambridge Analytica-Like Tactics…

News & Analysis

Openings and New Hires at Spectrio, Apple, GroundTruth

April 6, 2018April 5, 2018 by Geoff Michener

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Hires and new openings are also popping up at Google, Dropbox, and Factual.

News & Analysis

Raise Report: Salesloft, Nift, Intercom Score New Funding

April 6, 2018April 5, 2018 by Joseph Zappa

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fastdata.io, Kloudless, Instacart, and Neighbor.