Who’s Using Local AR? And How Often?

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According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. 

Street Fight Daily: Ad Tech Facing Day of Judgment in GDPR, Who’s Using Local AR?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Say They’ll Use GDPR to Shed Ad Tech Vendors… Smart Speakers Top Phones for Voice Assistance… Cisco Is Acquiring Business Intelligence Startup Accompany for $270M…

Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus

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“We think about our customers’ lives and the big events taking place in their lives. We focus more on the consumer and their needs than the brand and the messages we may want to push out ourselves,” said Regions Bank’s head of social media, Melissa Musgrove.

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus… Facebook’s Privacy Changes Leave Developers Steaming… Why Marketers Struggle With Data Management…

Brand Battle: Shell vs Exxon Mobil

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Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.

Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale

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Global search spend increased by 11% YOY, according to digital marketing provider Marin Software’s Q1 2018 Digital Benchmark Report.
The study found that the increase in search ad spend has been spurred by higher cost-per-click rates, driven by mobile spending.

Domino’s Mobile Gaming App Increases Brand Exposure Between Sales

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Forget special badges or gold-level status—for those who complete all six levels of its new mobile game, Domino’s is giving out free pizza.

Street Fight Daily: Square Buys Weebly, Shift to Mobile Fuels Search Spend

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Buying Spree Continues With Weebly Acquisition… Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale… Google Sharply Limits DoubleClick ID Use, Citing GDPR…

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

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“How we view mistakes is you admit it, you learn very quickly, and then turn it around,” says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…

Sprinklr Launches AI Solution to Help Brands Manage Customer Experiences at Scale

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Dubbed Sprinklr Intuition, Sprinklr’s AI tool can process an average of 700 million messages per day across social channels, and it becomes smarter with each customer interaction.

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…

Makeup Product Reviews

Influenster Launches Solution to Help Brands Leverage Organic Reviews

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In a bid to help retailers take advantage of the growth in user-generated reviews, the product discovery and reviews platform Influenster recently launched its own service to continuously supply organic, non-incentivized reviews to brand and retail websites like Walgreens, Target, and Bloomingdales.

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers

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Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.

Street Fight Daily: Blaze Pizza Innovates in Local, The State of In-App Mobile Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers… Is There Hope for In-App Mobile Advertising?… Buyers Warm Up to Amazon’s Ad Biz…

Perch Deploys In-Store Tech to Help Retailers Close the Path to Purchase

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Street Fight recently caught up with Perch CEO Trevor Sumner, who will speak at Street Fight’s Brooklyn summit this June, to hear about the latest at Perch and talk about how in-store marketing tech can lift brands’ bottom lines.

Street Fight Daily: Google Rolls Out Media Subscription Tool, Amazon Expands Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Rolls Out New Subscription Tool with McClatchy News Sites… Amazon Shows Its Drive for Efficient Ordering is Relentless, Delivering Straight to Cars… DoorDash Makes a Big Push into Grocery Delivery, Partnering with Walmart…

How Hopper Secures Bookings with Geotargeted Deals

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For Hopper, a mobile app for flight and hotel booking, taking advantage of hyperlocal marketing technology means running more than 500 customized campaigns each day, tempting travelers with limited-time deals from their current locations.

Street Fight Daily: YouTube’s Brand Safety Woes Continue, Amazon’s Biggest Challenge

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Exclusive: YouTube Ran Ads from Hundreds of Brands on Extremist Channels… What Amazon’s Prime Numbers Don’t Show: The Battle to Grow in the U.S… ANA Urges Lawmakers to Hold Off on New Privacy Laws….

Openings and New Hires at Advice Local, TripleLift, Vendasta

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This edition includes openings and new hires at Search Influence, CrowdHere, and Synup.