News & Analysis | Street Fight - Part 82

Local Quotables: BJ Emerson, Joe Meyer, Tim O’Shaugnessy and more…

Joycelene Fernandez

Local Quotables: BJ Emerson, Joe Meyer, Tim O’Shaugnessy and more…

In this week’s column, of all people, the VP of technology at Tasti-D-Lite, BJ Emerson, turned a sharp tongue on location-based services at the LocNav conference in San Jose (“they used to call it ‘stalking'”). Jim Brady talked scale; Joe Meyer described the realization that there was a business in local companies; and one small business owner cleverly noted that Twitter and Facebook don’t do a local merchant much good “if people don’t know where you are located.” Read all of this week’s the wise words and wise-cracks around and about the hyperlocal industry.

HopStop Launches Self-Serve Local Ad Play

Steven Jacobs

HopStop Launches Self-Serve Local Ad Play

Hopstop, the navigation service that pioneered point-to-point transit directions six years ago, has launched an advertising product aimed at local marketers. The self-serve platform allows local merchants to target HopStop users who search for directions to or from their neighborhood with a short call-to-action ad…

Don’t Miss Next Week’s Street Fight Summit – Ticket Giveaway

The Editors

Don’t Miss Next Week’s Street Fight Summit – Ticket Giveaway

Hundreds of top executives from hyperlocal, location-based and daily deals companies will come together next week in New York City for Street Fight Summit 2011, where they’ll discuss the latest ideas and insights about how digital companies can target the $150 billion local advertising market. Street Fight is giving away a free ticket today to the first person who writes us.

#SFS11 Company Profile: JiWire

Gretchen McNeely

#SFS11 Company Profile: JiWire

Calling itself a “mobile audience media” company, JiWire connects advertisers with laptop, tablet and smartphone users taking advantage of public wifi connections. The company sells off of a comprehensive list of free and fee-based wifi connections across the country. Users who connect to those wifi hotspots see relevant location-based ads from JiWire partners…

Local Quotables: Richard Jones, Ellis Hamburger, Bo Fishback and more..

Joycelene Fernandez

Local Quotables: Richard Jones, Ellis Hamburger, Bo Fishback and more..

The best words about and around the hyperlocal industry.

Wise words from the outgoing editor of the Saddleworth News; a first-time Foursquarer questions what it’s all about; Yipit’s Vin raises the Google-Groupon question; and Ben Ilfeld comments on the new indie hyperlocal trade association formed last weekend in Chicago. More:

Chicago Indie Ad Network Goes for the Big Bucks

Steven Jacobs

Chicago Indie Ad Network Goes for the Big Bucks

Fifteen of Chicago’s most successful local independent publishers have launched a citywide advertising network, aimed at targeting the city’s most influential citizens. The Chicago Independent Advertising Network will distribute ads to leading windy city indies like the Chicago News Cooperative, Center Square Journal, and Windy Citizen…

Hyperlocal Publishers Form a Trade Group

David Hirschman

Hyperlocal Publishers Form a Trade Group

A group of 22 local online news organizations have announced that they are forming a trade association. The parameters and potential activity of the association remain largely undefined, but the group includes some of the better-known names in indie hyperlocal publishing, including The Batavian’s Howard Owens, Baristanet’s Debra Gallant, and Oakland Local’s Susan Mernit…

Local Quotables: Susan Mernit, Steve Buttry, Jeffrey Kalmikoff, and more

Joycelene Fernandez

Local Quotables: Susan Mernit, Steve Buttry, Jeffrey Kalmikoff, and more

A weekly roundup of thoughts about and around the hyperlocal industry.

Susan Mernit chastises the ONA; a Groupon manager says businesses don’t understand their product; SimpleGeo’s Jeffrey Kalmikoff expresses doubts about Facebook’s new interface; and Hearsay Local’s Clara Shih talks about social networks in the organization. More:

Twitter Local: @PaulCarr, @AndyEllwood, @LizaBarista and more

Joycelene Fernandez

Twitter Local: @PaulCarr, @AndyEllwood, @LizaBarista and more

All the tweets that fit… listening in on the hyperlocal Twitterverse.

This week, Erin Carlon, Andy Ellwood, and Clara Shih point their words at customer experience. Vin Vacanti has some grounding advice for startups. Paul Carr, who made waves this past week with the news of his TechCrunch resignation, makes some thinly veiled barbs. And more…

Tippr Launches Affiliate Network: ‘AdSense for Deals’

Steven Jacobs

Tippr Launches Affiliate Network: ‘AdSense for Deals’

Group-buying service Tippr has announced the launch of an affiliate network program this morning to supplement the company’s featured white-label product. Publishers who use Powered by Tippr software to host daily deals will be able to syndicate these offers across a network of affiliate sites — including major aggregators like Yipit and Yahoo Deals as well as over 1,000 hyperlocal and vertical niche publications…

Why the Merchant API Is Key to Foursquare’s Future

Steven Jacobs

Why the Merchant API Is Key to Foursquare’s Future

Last week, Foursquare updated its business page, adding case studies for merchants and use studies for brands, and generally improving the user experience. Since updating its merchant platform in the spring, the location-based social networking company has quietly launched an offensive to create a viable B2B component in their business, laying the groundwork for future monetization…

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

Joycelene Fernandez

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

This week on Twitter, Rob Curley notes that “innovative” doesn’t always drive readership; Closely’s Perry Evans calls Zagat “an aggregation model and methodology,” and Grapphic’s Michael Fives rolls his eyes at TechCrunch, AOL and HuffPo: It’s “like watching a bunch of spoiled children misbehave.” Read more from the hyperlocal twitterverse.

BIA/Kelsey: U.S. Deals Marketplace to Hit $4.2B by 2015

Gretchen McNeely

BIA/Kelsey: U.S. Deals Marketplace to Hit $4.2B by 2015

The daily deals industry in the U.S. is growing so quickly that local media research firm BIA/Kelsey has revised its March 2011 forecast to reflect the expanded market. The revised report — which measures daily deals, flash sales and instant deals in a single metric — finds that consumer spending on deals will grow from last year’s figure of $873 million to $4.2 billion by 2015. This is a bump up from their March estimate of $3.9 billion (for 2015), and now represents a 36.7% compound annual growth rate…

Recommendation Engine Bizzy Couples Check-outs With Foursquare Check-ins

Steven Jacobs

Recommendation Engine Bizzy Couples Check-outs With Foursquare Check-ins

ReachLocal subsidiary Bizzy has released an update to their recommendation application this morning that integrates Foursquare check-ins with their trademark rating feature, the “check-out.” Like SpotOn, Bizzy allows users to rate and share their opinions of local businesses with followers and friends as well as discover cafes, bars, and restaurants through personalized recommendations that draw on users social graphs and previous ratings…