TVadSync and Unacast Partner for Cross-Platform TV/Digital Attribution

Share this:

Unacast’s location data will allow TVadSync to prove with unprecedented accuracy that the campaigns it manages across TV and digital platforms are indeed driving exposed audiences to make purchases at brick-and-mortar stores.

Street Fight Daily: Groupon Puts Itself on the Market, Google Demoting All Slow Sites

Share this:

The latest in local and hot takes on tech & marketing… Groupon Reportedly Puts Itself on the Market… Google Speed Update Is Now Being Released to All Users… Some of London’s Top Retailers Call for a Sales Tax on ‘Largely Online’ Rivals…

SMB Index Declines Slightly Over the Course of a Volatile June

Share this:

June was a volatile month in the public markets, which saw the SurePath SMB Index give back 1.1%, after climbing 7.9% in May. Web.com led last month’s winners, leading the index with 31.5% growth in market cap following news of an acquisition offer.

In Case You Missed It: Facebook Axed a Post on This Founding U.S. Document Last Week

Share this:

The anniversary of its home country’s birth was not without incident for Facebook, which attracted attention for automatically striking down a post, flagged as hate speech, containing the words of the Declaration of Independence.

Google Faces Heat After Automated Threat to Shut Down a Cloud Client’s Project

Share this:

This week’s tech giant in hot water? Google, whose abuse-prevention system apparently shut down and threatened to delete a Cloud client’s project in three days due to perceived misdoing on the client’s part.

Some of London’s Top Retailers Call for a Sales Tax on ‘Largely Online’ Rivals

Share this:

Under the banner of The New West End Company, the several-hundred-strong collective of some of the U.K. capital’s top retailers is lobbying for a 1% sales tax on primarily online retailers to parallel the property-linked taxes they already pay.

Openings and New Hires at Arrivalist, Lotame, Get Five Stars

Share this:

Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yelp, Hootsuite, and dataxu.

Raise Report: Cordial, b8ta, Cerebri AI Secure New Funding

Share this:

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Pared, Puppet, Trax, and Airwallex.

Street Fight Daily: Amazon Is On Pace to Forge a Triopoly; Cracks in Mobile Data Ecosystem

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is On Pace to Forge a Triopoly, and Advertisers Should Be Scared… Mobile Marketers Struggle With Data Quality Management… Openings and New Hires at Arrivalist, Lotame, Get Five Stars…

Street Culture: Ibotta’s Growth Teaches CEO to Make Cultural Expectations Explicit

Share this:

“Younger employees are increasingly looking for mission-driven approaches in their work,” says Bryan Leach, founder and CEO of Ibotta. “They want to go someplace where they will get better and have someone to help them become the best version of themselves.”

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…

Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…

Kroger’s Efforts to Connect Online & Offline Experiences Set Standard for Supermarkets

Share this:

In order to find out more about how the ambitious digital efforts of America’s largest supermarket chain are boosting Kroger’s bottom line, helping the company exceed analyst expectations with a $2 billion profit on revenue of $37.5 billion, we spoke to Ed Kennedy, senior director of commerce at the global software firm Episerver.

Flytedesk Empowers Advertisers to Reach Coveted Audience: College Students

Share this:

Millennials, college kids, 18–24’s—whatever advertisers may choose to call them, they are the most desirable demographic for companies large and small, according to Alex Kronman, founder and CEO of flytedesk, which aims to connect advertisers of all sizes with that coveted audience.

Street Fight Daily: Why Amazon’s Pursuing Pharmacy (and Everything Else); Programmatic Hurdles Ahead

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s PillPack Deal Gives It Access to Sensitive Health Data… The Programmatic Transparency Challenges That Still Must Be Solved… Google Shows Preference for Quicker-Loading Mobile Pages…

food truck

How Food Trucks Can Leverage Location Data to Optimize Sales

Share this:

“Food truck owners can increase sales with more accurate projection models that leverage location data from both traditional sources, like census and point of interest datasets, [coupled] with new streams, like transactional and foot traffic data,” explains Santiago Giraldo, an urban scientist at CARTO.

food

Street Fight Daily: Kroger Plans on Driverless Grocery Delivery, Firms Run Afoul of GDPR

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kroger Plans to Introduce Driverless Grocery Delivery… ‘Everyone Is Breaking the Law’: GDPR Compliance Falls Short… Programmatic Is Evolving Fast. These Five Charts Show the Changes…

online privacy

How a Proposed California Privacy Regulation Could Impact User Data-Driven Business

Share this:

If it passes and is signed into law in November, the California Consumer Privacy Act would establish groundbreaking new consumer privacy rights throughout the country. The California act mimics the heavy regulations of the GDPR and could become one of the broadest privacy laws in the nation.

Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Introduces Startup Campaigns for Small Businesses… Amazon Plans Startup SMB Delivery Services for Its Own Packages… How a Proposed California Privacy Regulation Could Impact User Data-Driven Business…

With GDPR In Place, Will Push Marketing Recede?

Share this:

Retailers love push marketing. But the practice relies on consumer data in order to work, and that’s becoming a major problem with the European Union’s new General Data Protection Regulation firmly in effect.