News & Analysis | Street Fight - Part 80

Local Quotables: Richard Jones, Ellis Hamburger, Bo Fishback and more..

Joycelene Fernandez

Local Quotables: Richard Jones, Ellis Hamburger, Bo Fishback and more..

The best words about and around the hyperlocal industry.

Wise words from the outgoing editor of the Saddleworth News; a first-time Foursquarer questions what it’s all about; Yipit’s Vin raises the Google-Groupon question; and Ben Ilfeld comments on the new indie hyperlocal trade association formed last weekend in Chicago. More:

Chicago Indie Ad Network Goes for the Big Bucks

Steven Jacobs

Chicago Indie Ad Network Goes for the Big Bucks

Fifteen of Chicago’s most successful local independent publishers have launched a citywide advertising network, aimed at targeting the city’s most influential citizens. The Chicago Independent Advertising Network will distribute ads to leading windy city indies like the Chicago News Cooperative, Center Square Journal, and Windy Citizen…

Hyperlocal Publishers Form a Trade Group

David Hirschman

Hyperlocal Publishers Form a Trade Group

A group of 22 local online news organizations have announced that they are forming a trade association. The parameters and potential activity of the association remain largely undefined, but the group includes some of the better-known names in indie hyperlocal publishing, including The Batavian’s Howard Owens, Baristanet’s Debra Gallant, and Oakland Local’s Susan Mernit…

Local Quotables: Susan Mernit, Steve Buttry, Jeffrey Kalmikoff, and more

Joycelene Fernandez

Local Quotables: Susan Mernit, Steve Buttry, Jeffrey Kalmikoff, and more

A weekly roundup of thoughts about and around the hyperlocal industry.

Susan Mernit chastises the ONA; a Groupon manager says businesses don’t understand their product; SimpleGeo’s Jeffrey Kalmikoff expresses doubts about Facebook’s new interface; and Hearsay Local’s Clara Shih talks about social networks in the organization. More:

Twitter Local: @PaulCarr, @AndyEllwood, @LizaBarista and more

Joycelene Fernandez

Twitter Local: @PaulCarr, @AndyEllwood, @LizaBarista and more

All the tweets that fit… listening in on the hyperlocal Twitterverse.

This week, Erin Carlon, Andy Ellwood, and Clara Shih point their words at customer experience. Vin Vacanti has some grounding advice for startups. Paul Carr, who made waves this past week with the news of his TechCrunch resignation, makes some thinly veiled barbs. And more…

Tippr Launches Affiliate Network: ‘AdSense for Deals’

Steven Jacobs

Tippr Launches Affiliate Network: ‘AdSense for Deals’

Group-buying service Tippr has announced the launch of an affiliate network program this morning to supplement the company’s featured white-label product. Publishers who use Powered by Tippr software to host daily deals will be able to syndicate these offers across a network of affiliate sites — including major aggregators like Yipit and Yahoo Deals as well as over 1,000 hyperlocal and vertical niche publications…

Why the Merchant API Is Key to Foursquare’s Future

Steven Jacobs

Why the Merchant API Is Key to Foursquare’s Future

Last week, Foursquare updated its business page, adding case studies for merchants and use studies for brands, and generally improving the user experience. Since updating its merchant platform in the spring, the location-based social networking company has quietly launched an offensive to create a viable B2B component in their business, laying the groundwork for future monetization…

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

Joycelene Fernandez

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

This week on Twitter, Rob Curley notes that “innovative” doesn’t always drive readership; Closely’s Perry Evans calls Zagat “an aggregation model and methodology,” and Grapphic’s Michael Fives rolls his eyes at TechCrunch, AOL and HuffPo: It’s “like watching a bunch of spoiled children misbehave.” Read more from the hyperlocal twitterverse.

BIA/Kelsey: U.S. Deals Marketplace to Hit $4.2B by 2015

Gretchen McNeely

BIA/Kelsey: U.S. Deals Marketplace to Hit $4.2B by 2015

The daily deals industry in the U.S. is growing so quickly that local media research firm BIA/Kelsey has revised its March 2011 forecast to reflect the expanded market. The revised report — which measures daily deals, flash sales and instant deals in a single metric — finds that consumer spending on deals will grow from last year’s figure of $873 million to $4.2 billion by 2015. This is a bump up from their March estimate of $3.9 billion (for 2015), and now represents a 36.7% compound annual growth rate…

Recommendation Engine Bizzy Couples Check-outs With Foursquare Check-ins

Steven Jacobs

Recommendation Engine Bizzy Couples Check-outs With Foursquare Check-ins

ReachLocal subsidiary Bizzy has released an update to their recommendation application this morning that integrates Foursquare check-ins with their trademark rating feature, the “check-out.” Like SpotOn, Bizzy allows users to rate and share their opinions of local businesses with followers and friends as well as discover cafes, bars, and restaurants through personalized recommendations that draw on users social graphs and previous ratings…

Venue, Topics, Panelists Announced for Street Fight Summit

The Editors

Venue, Topics, Panelists Announced for Street Fight Summit

Street Fight is proud to announce that we will be hosting our 2011 hyperlocal industry summit at 82 Mercer in New York on October 25th and 26th. The venue is in the center of Soho, in the former home of the Rock and Roll Hall of Fame Annex. We’ve already confirmed a great slate of top tier guests and moderators, and now have posted a preliminary list of many of the panel and discussion topics that the conference will cover

Borrell: 20% of Local Marketing Budgets Planned for Mobile

Gretchen McNeely

Borrell: 20% of Local Marketing Budgets Planned for Mobile

Borrell Associates, which specializes in research covering local and online advertising, ha issued a report this week called “Main Street Goes Mobile” that examines the role that mobile media is projected to play in local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell cites statistics indicating that a full third of website readership already accesses information via mobile devices…

LivingSocial Data Shows Which Deals Are Hottest

Steven Jacobs

LivingSocial Data Shows Which Deals Are Hottest

When the clock is ticking, deal hounds prefer yoga to pizza, Botox to the zoo, and massages to pretty much everything. In a study released by LivingSocial yesterday, the daily deals company gave a snapshot of its U.S. sales data collected during the second quarter of 2011. “We really wanted to share with everyone the trends which we are seeing,” says LivingSocial Communications Director Maire Griffin about the report…

LocalVox Launches White-Label Local Marketing Tool

Steven Jacobs

LocalVox Launches White-Label Local Marketing Tool

LocalVox, the local marketing platform built by hyperlocal publisher Nearsay, has launched a white-label advertorial publishing tool. The widget will allow larger hyperlocals and vertical niche publishers with existing sales and marketing teams to host and syndicate advertorial content from their clients across the LocalVox publishing network — and will help them push that content to social media outlets…

As Mobile Takes Off, Hyperlocal Evolves

Steven Jacobs

As Mobile Takes Off, Hyperlocal Evolves

As smartphone usage increases in the U.S, mobile is finally making the transition from perennial “future star” to emerging powerhouse. Street Fight checked-in at IAB’s Mobile Marketplace conference earlier this week to find out more about how hyperlocal will fit into the mobile equation. A lot of stats were thrown around to demonstrate mobiles massive growth but here are a few that stood out…

Hyperlocal Ad Marketplace Local Yokel Media Launches

David Hirschman

Hyperlocal Ad Marketplace Local Yokel Media Launches

Digital media vet Dick O’Hare has announced the launch of Local Yokel Media, an ad network that claims to be the “first hyperlocal online ad marketplace specializing in monetizing hyperlocal ad impressions.” The company’s technology allows local and national advertisers to target online audiences via aggregated inventory on hyperlocal news and information sites…