News & Analysis | Street Fight - Part 75

2012 Election to Drive $9.8 Billion in Ads, Online Share Growing

Noah Davis

2012 Election to Drive $9.8 Billion in Ads, Online Share Growing

Campaigns, fueled in large part by Super PAC money, will spend a whopping $9.8 billion on political ads this year, according to Borrell Associates. That’s up from $7 billion in 2008. Online advertising, although still a small chunk of the business, will increase more than 615% between 2008 and 2012 to $160 million.

AmEx + Twitter Could Equal Huge Opportunity for Local Businesses

Noah Davis

AmEx + Twitter Could Equal Huge Opportunity for Local Businesses

American Express just taken another major step into local. The credit card company has partnered with Twitter to create a program that allows consumers to receive discounts directly applied to their accounts — all for the price of a single hashtag in a single tweet (after a quick, one-time visit to AmEx’s website to sync a card)…

UK Location-Based App Uberlife Comes Stateside for SXSW

Isa Jones

UK Location-Based App Uberlife Comes Stateside for SXSW

Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…

Yelp Sets Share Price at $15 for Friday IPO

Steven Jacobs

Yelp Sets Share Price at $15 for Friday IPO

Though Yelp’s SEC-sanctioned “quiet period” has seen less criticism than Groupon endured, many analysts remain unconvinced that Yelp’s model can continue the rapid growth achieved over the past few years. What concerns many critics is less the company’s lack of profitability and more the direction in which its losses are heading…

Digital First Taps Nimble Commerce to Power National eCommerce

Steven Jacobs

Digital First Taps Nimble Commerce to Power National eCommerce

Digital First Media, which oversees the Denver-based MediaNews as well as the New York-based Journal Register Company, has inked a deal with Nimble Commerce to power an ecommerce initiative across the company’s 150 plus local sites. The deal will replace the media group’s largely fragmented ecommerce efforts with a single platform capable of launching daily deal and flash sales campaigns seamlessly across its media properties…

Study: Tablet Search Becoming Vital to Local Business

Noah Davis

Study: Tablet Search Becoming Vital to Local Business

The 2012 Local Search Usage Study, a combined effort from from comScore, 15miles, and Localeze, found that “86% of tablet users made a purchase from their most recent tablet-based local search.” That is an impressively high number, especially combined with the fact that 64% of tablet users conduct searches on a weekly basis…

Seamless Rolls Out iPad App, Offers Glimpse into New Strategy

Steven Jacobs

Seamless Rolls Out iPad App, Offers Glimpse into New Strategy

Delivery and takeout service Seamless is rolling out its first iPad app this morning, rounding off an eight-month rebranding process after food-service giant Aramark sold its majority stake in the company to Spectrum Equity Investors for $50 million in June. The application is a debut of sorts for Seamless’ revamped strategy, which aims to position the service farther up the purchase funnel…

SinglePlatform Expands With YP.com Partnership

Isa Jones and Michael Fives

SinglePlatform Expands With YP.com Partnership

When you go to YP.com now, you can find not just listing information, but also information about what the business is selling and for how much. This effectively moves YP.com up in the purchasing decision funnel, shortening the user’s path to a purchasing decision and making it more likely that they’ll finalize that decision onsite…

LevelUp Expands to 4 More Cities, Doubling Footprint

Steven Jacobs

LevelUp Expands to 4 More Cities, Doubling Footprint

The mobile payment and loyalty app launched in four new markets today, expanding significantly a little over three months after leaving Beta. The app, a sibling of location-based social discovery app SCVNGR, is now available in Seattle, San Diego, Chicago, and Atlanta, in addition to its launch markets of Philadelphia, Boston, New York, and San Fransisco…

New LocalResponse Products Give Brands Instant Access

Noah Davis

New LocalResponse Products Give Brands Instant Access

Social advertising platform LocalResponse launched a host of products today that are designed to help brands and other marketers to respond to consumer intent in real-time. The company released an analytics and action platform for marketers, PRO Dashboard, and took two advertising products out of beta, Direct Response and Intent Retargeting…

JiWire: 34% of In-Store Consumers Compare Prices on Mobile Devices

Steven Jacobs

JiWire: 34% of In-Store Consumers Compare Prices on Mobile Devices

“Retailers are becoming increasingly concerned with consumers using their locations as a showroom, then finding the best price on their mobile device and purchasing elsewhere,” David Stass, JiWire’s VP of Marketing, told Street Fight. Meanwhile, only 11% of JiWire’s respondents said that they had used a mobile payments platform like Google Wallet…

Foursquare Brings Explore Update to Mobile

Steven Jacobs

Foursquare Brings Explore Update to Mobile

The once geo-social-pioneer-turned-local-juggernaut, has updated its Android and iPhone applications with many of the local search features launched a few weeks ago on Explore for the Web — namely, better filters and in-search photos, as well as improved recommendations through wider access to Foursquare’s dynamic dataset…

Group Commerce CEO: Monetization of Local Content Is Still Evolving

Steven Jacobs

Group Commerce CEO: Monetization of Local Content Is Still Evolving

Strategy around local appears to be increasingly moving away from the novelty of daily deals, and toward a broader conversation about local commerce. And while there seems to be a notable decrease in the number entrepreneurs pitching pureplay deal startups, existing media brands continue to be interested in creating deals products…