StreetFight : Mini Golf Goes Maxi

BOOM: Mini Golf Goes Maxi

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Even if you may never be a star on an international golf tour, you can beat your friends and family to a rousing game at indoor mini golf. Puttshack, which opened two mini golf  locations in 2021 has rapidly grown to 11 nationally in: Nashville Boston Chicago Dallas Houston St. Louis Pittsburgh Miami Denver Scottsdale […]

This CTV Channel Could be Bowling Brands Over

This Channel Could be Bowling Brands Over

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Move over, Ralph Kramden. Bowling is becoming one of the most popular activities in the United States. According to data released last year from Ipsos, it was among the most “played” sports in 2022. Right after Cornhole, which 20% of Americans played, bowling drew 19%. Swimming was third at 18%. Statista posits that about 45 […]

StreetFight - The Skinny on FAT Brands Franchise Innovation

BOOM: The Skinny on FAT Brands

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FAT Brands sends us regular news announcements about their growth, menu updates, and company strategies. We’re wowed by their speed of franchise innovation. We reached out to their executive team to get insights into the FAT philosophy and forward-looking path. As a MULO (multi-location) brand, they are clearly one of the gentle yet powerful giants. […]

Technology MULO Brands Need Today, According to RizePoint

Technology MULO Brands Need Today, According to RizePoint

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Paul Damaren is the Chief Revenue Officer at RizePoint. The company develops technology for the restaurant, hospitality, retail, and processing industries. Although their tool suite helps these MULO brands with compliance, they are also designed to “help brands create a culture of excellence and ensure that every customer experience is as good (and safe) as […]

Beware the “Brobot?” The Women of AI

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At CES (where AI was the buzzword this year), a group of women gathered to discuss the role of women in technology, and specifically in artificial intelligence. AI is already having an impact on all aspects of the MULO (multi-location) retail and restaurant ecosystem — from real-time analytics to inventory management and security. According to […]

An Infusion of Franchise Savvy from Dana Kupper of PrimeIV

An Infusion of Franchise Savvy from Dana Kupper of PrimeIV

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Dana Kupper was inspired by her husband (a brand ambassador for PrimeIV since 2019)  to become the owner/operator of an IV franchise. (She also has a corporate job at American Express Fine Hotels & Resorts.) We’ve written about the BOOM of the needle and how MULO (multi-location) businesses that provide health-related infusions are on the […]

Get in the Game: Jeff Daniels of Mobivity Talks Mobile Gaming

Get in the Game: Jeff Michaels of Mobivity Talks Mobile Gaming

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Mobivity is a provider of technology connecting mobile gaming audiences to real-world brands and products. While mobile gaming includes casual games (like Solitaire, Candy Crush, etc.), gamification traditionally means turning regular tasks into games to increase fun and enjoyment. Mobile gaming (Mobivity’s focus)  has become an effective tool for customer acquisition and engagement. MULO (multi-location) […]

BOOM: Ramen Graduates From Dorm Room to MULO Brand

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Many of us know ramen as the instant noodles that served as an inexpensive and fast meal when we were students or recently-graduated professionals, with limited budget for restaurants and limited home cooking skills and equipment. Elevated ramen was introduced to the U.S. in 2004 with the opening of the Momofuku Noodle Bar. The brand […]

Unity – Walmart Partnership Redefines Gaming and Retail Collaboration

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In recent years, we’ve seen an increasing comfortability with traditional retailers and the gaming industry. Fortnite may have been the first to really make this big business – through can’t-miss concerts and exclusive in-game and IRL shoe sponsorships with Nike – but the industry has certainly grown its ability to attract high-end partnerships like Unity […]

Yelp search advertising reviews

Yelp If Ya Hear Me

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Whether you’re looking for pizza, pozole, or a plumber you can find some of the best local destinations on Yelp, a review site that crowd-sources recommendations from actual customers. For businesses, Yelp.com promises a reach of 80 million visitors per month, more than half of whom have a household income exceeding $100k. This year marks […]

Pre-gaming: MULO Brands at the Super Bowl

Pre-gaming: MULO Brands at the Super Bowl

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When Super Bowl LVIII kicks off in Las Vegas on February 11th, marketers will be on their couches and in the stands, eager to critique the advertising campaigns (and surrounding digital buzz). Just as CES is the “see and be seen” of technology brands (and the companies that use their products and services), the Super […]

AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG

AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG

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SymphonyAI witnessed remarkable growth and profitability in 2023,  driven by it’s  AI SaaS solutions in the retail and Consumer Packaged Goods (CPG) sectors. The company, known for its predictive and generative enterprise AI applications, reported a surge of over 30% in Annual Recurring Revenue (ARR) within the retail CPG vertical. This significant growth was fueled […]

Life Beyond the Storefront: Breakthrough Branding

Life Beyond the Storefront: Breakthrough Branding

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What constitutes a brand these days? Some MULO (multi-location) brands are known for their shopping bags. We often see Ikea bags in use for moving or other heavy lifting. The iconic blue carry-alls are even available on Amazon. The concept of “bag as brand” has been around for a while. Grocery chain Fairway used to […]

Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals

Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals

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Chatmeter, a leader in reputation management and multi-location intelligence, unveiled Pulse AI: Signals, a tool that leverages AI to provide real-time, actionable insights from customer commentary. This recently released solution marks a shift in how multi-location businesses can approach reputation management, setting new standards. Real-Time Insights for Multi-Location Businesses Traditionally, multi-location brands relied on keyword-matching […]

Pinstripes Goes Public

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Eatertainment (the combination of dining and entertainment) is ringing the consumer bell these days, as multi-location (MULO) brand Pinstripes became a publicly-traded company under the ticker symbol PNST. The business deal with Banyan Acquisition Corporation (which changed its name to Pinstripes Holdings. will allow Pinstripes to expand to more locations. The brand currently has 14 […]

Is the Digital Agency Dying?

Is the Digital Agency Dying?

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A recent article in the Wall Street Journal quoted Forrester Research as saying that the “digital agency” will face its demise in 2024. As in the direct mail era, talent that specialized in a new medium was in demand, but then mail campaigns were replaced in part by digital marketing and most full-service agencies began […]

Snack Tech: The Ultimate Brand Loyalty App

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Cookies and chips are tech terms. But now digital meets dough (both kinds) as one MULO (multi-location) bakery brand is getting noticed for its loyalty app. Crumbl (a 700-location brand) has been shouted out in food and beverage media as having one of the top 10 apps. It is #6 in the top 10 most […]

Tutoring and Learning Centers

BOOM: Tutoring & Learning Centers

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It’s a (sad) fact. About half of students in 2023 started the school year behind grade level.The pandemic, combined with digital distractions, has had an impact on how kids are performing in school. But MULO (multi-location)  tutoring centers are coming to the rescue. The private tutoring market is expected to grow to $106 billion by […]

The New Grocery Store

The New Grocery Store

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The General Store of the 1800s eventually became the supermarket (when the Astor Market in New York and  Piggly Wiggly in Tennessee opened their doors in the early 1900s. From 1915 to 1975, A&P was the largest grocery store in the U.S. (and the biggest retailer of any kind). Fast-forward to our current omnichannel and […]

Report: Retail Is Robust Again

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The fickle finger of fast fashion just got longer in the U.S. market. According to findings from the Consumer Edge Insight Center fast fashion, defined as the reproduction of high-end fashion designs cheaply and selling them at retail for the masses, is even holding its own against luxury fashion. Retailers such as Shein, Temu, The Gap, Zara, Uniqlo, Topshop, […]