7 Ways Booking Platforms Can Utilize Location Technology

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Booking vendors use location technology to personalize and streamline the online scheduling experience for consumers. This, in turn, benefits the businesses that use these platforms because it makes their clients more likely to schedule more frequent appointments.

Street Fight Daily: Angie’s List Strikes Paywall, Google Maps Enables SMB Discovery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List is Now Free, and What That Means for SMBs and Local Search… Google Maps Makes It Easier to Find Local Businesses On Your Route… Square and Facebook Serve Up Offline Attribution for an Ohio Eatery…

Why Enterprise Marketers Are Such an Elusive Market

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A new report based on insights collected from 200 executives at some of the biggest brands and retailers, reveals a lingering preference for traditional media over digital. But it offers a glimmer of hope where it shines a light on the pain points that are keeping digital from realizing its full potential with enterprise marketers…

10 Reasons That On-Demand Services Fail

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Hundreds of startups have flooded the market with “Uber for X” models in the past few years, but the landscape in 2016 is filled with just as many failures as successes. We asked some of those that have found success to map out the potential pitfalls that they and other have encountered along the way.

Street Fight Daily: Amazon Boosts Alexa Ordering, What Businesses Need to Know About Chatbots

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shipping Could Be the Next Billion-Dollar Opportunity for E-Commerce Retailers… Survey Says Most Businesses Already Use the Internet of Things… Startups Should Be Watching as the Supreme Court Decides Samsung versus Apple…

Openings and New Hires at Adelphic, ClickBank, Web.com

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Serviz, CBS Interactive.

Raise Report: Fresh Funding for Verve, Thrive Market, InVision

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Condeco, Lystable, Narvar, and Farm Hill.

LBMA Podcast: Facebook, Factual, Uber and Adtile

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Nesa Solutions, Tywst, Posterscope + Lamar, Verve, Broadsign + TINT, Digerati Magazine.

Street Fight Daily: 80% of News Site Traffic from Facebook/Google, Walmart Expands 2-Day Shipping

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Revamps Alexa Skills to Stay On Top of Smart Home Market… Online News Sites Get 80% of Traffic from Facebook and Google… How Uber and Lyft Have Changed the Game for All Travel Brands…

Why Local News Sponsorships Are More Relevant than Ever

Two Views of Community News — From 30,000 Feet and at Ground Level

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There are plenty of bad prognostications about the future of the community news business out there. But if you look at what is actually happening company by company, site by site, the view is not universally grim. There are a number of players making serious progress in digital revenue.

Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…

How Much Do You Know About Your SMB Customers?

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They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result? The Local Merchant Report…

Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

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“Advertising is not the hard part; the hard part is getting end users to care about location-based content,” CEO John Coombs told Street Fight. “Proximity and location is about more than push notifications and coupons. It’s really about experiences.”

Street Fight Daily: Twitter Launches Dashboard for SMBs, Pinterest Adds Shopping Cart

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon… Twitter Courts SMBs With New Dashboard App… Why Publishers’ Engagement Metrics Are All Over the Map…

Street Fight Daily: Gannett Buys ReachLocal, Facebook Debuts Staff-Curated Event Recommendations

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett to Buy Digital Services Company ReachLocal… How Businesses Can Take Advantage of the Massive Opportunity in Local Data… Facebook Debuts Event Recommendation Based On Staff Opinions, Not Algorithms…

6 Tools SMBs Can Use to Identify Dissatisfied Customers

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Customer opinions have never mattered more, when just a few dissatisfied customers have the ability to tank a small business’s reputation on social media and review websites like Yelp. Here’s how vendors are giving SMBs a way to make all of their customers feel heard.

Street Fight Daily: Twitter Launches Location Feeds, Are Ride-Share Drivers Independent Contractors?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Launches Tags to Location Feeds with Foursquare… Lyft’s $27 Million Deal to Make Drivers Independent Contractors Gets Closer To Approval… 6 Tools SMBs Can Use to Identify Dissatisfied Customers …

Street Culture: G/O Digital Building Community via Nerf Wars

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The right way to build a company culture: it’s different for every company, every leadership team, and every squad of employees. CEO Tim Fagan says that when G/O spun off from TEGNA, the strategy to build culture was intentionally developed with just three short, simple values: accountability, quality, and urgency.

#SFSW16 VIDEO: At the Intersection of Travel and Local

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The kinds of connections being made between travelers exploring a new city and local businesses are similar to those that people make when they are looking for goods and services at home. And Airbnb has made it clear over the past couple of years that the company wants to help travelers “live like a local.”

Street Fight Daily: Uber Phasing Out Surge in Favor of Upfront Pricing, Apple’s Reply to Echo

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Switches Out Surge for Price Transparency… Why We Might Not See An Echo-Like Device From Apple… Google Takes Steps to ‘Democratize Programmatic’ for Buyers…