LBMA Podcast: Everyware, Shake Shack, and Carling’s Beer Button
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Delta Airlines + Snapchat, Revel Systems & Punchh, OfferUp gets $119M, Hilton Hotels, IKEA’s Dining Club, Trackr + Alexa, and Neiman Marcus.
Street Fight Daily: Instacart Aims for Positive Cash Flow, Google Drives App Installs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instacart Looks to Build an Empire with Promoted Ad Business… Google’s App Ad Business Drivers Billion Installs in Last Four Months… Ads Help Businesses Stay Afloat, But Slows Load Times End Web Visits…
Street Fight Daily: Inside the Self-Driving Uber Experience, Billy Penn’s Sister Site Launches
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Starts Self-Driving Car Pickups in Pittsburgh: Here’s a Peek Into the Experience… The Incline, Billy Penn’s New Sister Site, Launches in Pittsburgh… Amazon’s Echo Is Finally Being Released in the UK and Germany…
App Connects Travelers With Revelers, Parties Ensue
Thanks to the recently refreshed Party With a Local app, this lonely planet of ours may become just a bit less so — or a least more social. “The idea … came from my own experiences of finding that a night out anywhere is better with a local, but it’s not always easy to meet locals,” CEO Dan Fennessy said of the service.
Street Fight Daily: Google Data Supports Mobile-First Ads, Brands Infiltrate iMessage
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Mobile User Data Shines Light on Consumer Purchasing Habits… As Apple Opens iMessage Store, Brands from Burger King to Betty Boop Want In… Verizon Buys Connected Lighting Company, Adding More Location Capability…
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As Google Pushes for Users to Stay on Its Platform, What Are the Effects for Local Search
“Obviously Google still controls a fair bit of the searcher’s pre-purchase mindshare, and they obviously want to retain that role,” writes Mike Blumenthal. “They are also fighting like crazy to be relevant in a world where 50% (and growing) of users’ total digital media time is spent in Apps.”
Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Amazon Data From Wall Street Should Terrify All Retail Stores in the US… Google Adds Lyft and Gett to Taxi Options on Maps… How Publishers Can Help Brands Navigate the Content Marketing Crossroads…
As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics
In December 2005, West Seattle Blog was a “personal project” with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration for independent digital community sites.
XPlenty CEO: Pokemon Go Data’s Usefulness Depends on Integration and Visualization Strategies
“It’s pretty difficult to get access to location data,” says Yaniv Mor. “There are quite a few companies today that are starting to provide products for smaller businesses that will help them take advantage of location data, but at this scale — hundreds of millions of users — that’s something that we haven’t seen yet.”
Street Fight Daily: Uber Tried to Buy Lyft, Google Helps Brick-and-Mortar Biz
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Tried to Buy Lyft in 2014 But Negotiations Fell Apart Over Price… Google Helps Brick-and-Mortar Retailers Turn Mobile Scrolling Into In-Person Buying… With Facebook’s Power Growing, Publishers Scramble to Connect Directly with Audiences…