LBMA Podcast: Sam’s Club, Pizza Hut, and IHG’s Sasha Trifunac
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Smart Water + Proxama, Google’s OTTO, InContext + Intel Capital, Tesco, LinkNYC to UK, Sue Bee Honey & InMarket, Bank of America, and Groupon buys Living Social.
Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…
At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’
Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers, who says that editors just don’t have information about the interests of the people in their market.
Street Fight Daily: Uber Redesigns App to Facilitate Location-Sharing, Yext Launches Developer Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Redesigns App to Streamline Ride Ordering, Facilitate Location-Sharing… Yext Launches a Developer Platform for Its Location Database Technology… Facebook Shares Sink as Company Announces Ad Revenue Growth Likely to Slow…
5 Ways Brands Are Using Wearables to Create Unique Marketing Moments
More than 250 million wearables are predicted to be in use by 2018. This presents an incredible opportunity for marketers looking to reach consumers not just based on their locations, but also based on their activity levels and personal interests. Here are five strategies that brand marketers are using.
Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…
Street Fight Daily: Postmates Secures Funding Amid Stiff Competition, Gannett Abandons Tronc Bid
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Navigates Tough Funding Terrain for Delivery as It Competes with Amazon and Uber… Uber Drivers Are More Likely to Cancel on Men with ‘Black-Sounding’ Names.. As The Verge Turns Five, Its Redesign Embodies Distribution Age Dynamics…
How Should SMBs Respond to Complaints on Social Media?
The way a merchant responds to complaints on social media will influence not only the perception of the offended customer, but also the perception of any potential customers who view the interaction online. Here are eight strategies that business owners can use when deciding how best to respond to customer complaints on social media.
Street Fight Daily: Mobile and International Feed Facebook Revenue, Mixed Reviews on AMP
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile, International Dollars Drive Facebook to Projected $33 Billion in Ad Revenue Next Year… Google AMP Gets Mixed Reviews from Publishers… To Aid Attribution, LeadsRx Launches One Tracking Pixel to Rule Them All…
Street Fight Daily: Groupon Acquires LivingSocial, Businesses Use Ride-Sharing to Create Revenue
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon is Buying LivingSocial, Plans to Downsize Business to 15 Markets from 27… Snaplytics Debuts Snapchat Revenue Measurement Tool to Inform Brand Marketing… Google Voice Search Comparison Shops on Mobile, Creating Audio Ad Opportunity…
