Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…
How Should SMBs Track ROI From Local Search?
It’s likely that many local merchants misunderstand the importance of using tracking metrics to inform their marketing practices, or they feel overwhelmed at the thought of adding yet another task to their overcrowded plates. To find out how these business owners could be doing a better job of tracking local search metrics, we asked top experts in the field.
Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…
LBMA Podcast: Instagram, Netflix, LiveNation & LetGo App
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GM + IBM & Mastercard, AliPay coming to U.S., Staples Easy Button, Shell + NavAds, Lyft and JetBlue, Google pilots with Myer, and Custom Curated Experiences.
Street Fight Daily: Facebook Buys CrowdTangle, PlaceIQ Teams with Nielsen Catalina
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Buys CrowdTangle, a Social Analytics Tool for Publishers… PlaceIQ Teams with Nielsen Catalina Solutions on Detailing the CPG Purchase Path… Google’s Tiny Radars Tweaked to Identify Everyday Objects in a Home…
Street Fight Daily: Yahoo Says Verizon May Ditch Deal, Branded Content on Mobile Sees Success
roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Raises Possibility Verizon May Back Out… Click-Through-Rates for Branded Content on Mobile Double That on Desktop… LinkedIn Makes It Easier for Businesses to Send Sponsored Direct Messages….
Mobile 1.0 Had Its Own Uber: Recalling the Birth of the Future
Somewhere in the nascent days of flip-phones, when I headed up AOL’s mobile products division, we came across a little company with an ambitious goal: let people hail a cab or black car virtually using their cellphones. The company, Qsent, had been working on a mobile-phone version of a service called iQtaxi.
How Retailers Are Personalizing the Shopping Experience This Holiday Season
The biggest story this holiday shopping season isn’t expected to be any specific toy or garment that’s flying off the shelves, but the way consumers are being recognized and how they’re finding the products they ultimately purchase when they shop inside physical stores. With holiday retail sales expected to increase just 1.8% this year, retailers […]
The Accelerating Consolidation of the Digital Ad Market
“The flow of dollars from businesses of all sizes has clearly been away from lower-performance niche platforms into boosted Facebook posts,” writes David Mihm. “We can debate the value of that activity, but relative to the questionable/delayed/opaque performance of so many digital ad products, Facebook seems to have found a sweet spot.”
Voice Search Profoundly Changes the Way Consumers Interact on Mobile
Sponsoered content: Business listings are an important part of voice searches, particularly when “near me” searches are involved. Localized searches may see an even more rapid shift to voice than other searches, based on consumers’ increasing comfort with using hands-free devices in the car or when their eyes are otherwise occupied while outside the home.
Street Fight Daily: Facebook-WhatsApp Data Sharing Blocked Abroad, OpenTable Scales Back
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Runs Into Roadblock Abroad Taking User Data from WhatsApp for Targeted Ads… As OpenTable Struggles to Take Hold Abroad, Priceline Scales It Back… Uber Rival Karhoo Shuts Down After Blowing Reported $250M in Funding…
Report: Airports Could Be the Next Big Beacon Hubs
In U.S airports, we don’t see as much beacon activity as we might expect, but a new report by Unacast’s proximity marketing network service, Proxbook, indicates that by 2019, 84% of all global airports will be involved in a deployment or a trial project with beacons or other proximity sensors.
Street Fight Daily: Google Begins Mobile-First Indexing, Apple News Drives Traffic for Pubs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Begins Mobile-First Indexing, Using Mobile Content For All Search Rankings… Apple News Drives Significant Traffic for Some Publishers, But Measurement Remains Iffy… The Economist Turns to LinkedIn over Pinterest and Tumblr…