ShopChat Comes Out of Stealth with a Mobile Shopping Keyboard
ShopChat’s newly debuted mobile shopping keyboard works with messaging apps such as Facebook Messenger and Apple iMessage, letting users find and share pictures of products through their smartphones with their friends. Those friends can then give feedback, including emojis, and recommendations about the products.
GoDaddy Launches Simple Way to Scale Up E-Commerce Sites
GoDaddy today is releasing a new Web hosting product that the company says makes it easier for anyone, regardless of their technical proficiency, to run high-traffic, e-commerce sites. It’s also a way for SMBs to gain access to more management and security options for their websites while sticking to a budget.
LBMA Report Finds Global Expansion of NFC Tech in 2017
In polling more than 500 marketing executives from around the globe, the study found that the most heavily deployed location-based marketing technology varies significantly from country to country. For example, GPS is the top technology currently deployed in the U.K., while WiFi is the top-deployed technology in the U.S.
Street Fight Daily: Intel Buys Mobileye for $15.3B, NJ Journalists Start Local Paper
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Paying $15.3 Billion to Acquire Mobileye… After Punishing Layoffs, New Jersey Journalists Start Up Their Own Local Paper… Optimizing Digital Marketing Performance to Drive Business Performance…
5 Platforms Connecting Local Customers to their Online Footprints
More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe.
How San Angelo LIVE! Makes Programmatic Work in West Texas
When the West Texas oil bust hit San Angelo hard in 2015 and LIVE!’s CEO Joe Hyde turned to programmatic advertising to make up the difference in lost sales from struggling local merchants. To maximize that impact, artificial-intelligence platform Ezoic showed Hyde how to create longer revenue-generating sessions with users.
Street Fight Daily: Amazon Tackles Brick-and-Mortar, WhatsApp Tests Chat Tools for Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Confirms Plans for a 10th Book Store, Demonstrating Commitment to Brick-and-Mortar… WhatsApp Tests Business Chat Tools in Search for Revenue… Joe Ricketts, Local News Publisher and Trump Backer, Acquires Gothamist Websites…
NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black
The location data company announced this morning that it has crossed the line into profitability and CEO Michael Fordyce believes NinthDecimal has found an approach that will help it scale up in a big way. Fordyce and chief revenue officer Brian Slitt spoke with Street Fight recently about the need to measure and understand audiences across a myriad of media and channels.
How Publishers Can Improve Their Revenue — Ezoic’s Experts Spell It Out
Local news publishers are often able to pull together a decent share of pageviews in their communities — but many can’t wring enough revenue out of them. For practical solutions, I went to two experts at Ezoic, whose artificial-intelligence platform aims at helping its thousands of publisher clients to deliver better user experiences.