Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

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Yext’s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yext’s IPO as a bellwether.

Street Fight Daily: Yext Set to Raise $115.5M in Today’s IPO, Snap Offers Brick-and-Mortar Attribution

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext is Set to Raise $115.5 Million in IPO After Final Pricing… Snap Advertisers Can Now See if Their Ads Increase Foot Traffic… Will it Blend? Oath Will Combine Disparate AOL-Yahoo Ad Tech Assets…

Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers

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A division of The Walt Disney Company has been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos spoke to us about how consumer personality can be understood and how the information can be used to tailor ads more precisely.

Street Fight Daily: Walmart Leverages Brick-and-Mortar to Win Online, Local Search Ranking Factors Rundown

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Discount Some Online Orders When Picked Up At the Store… Just Released: 2017 Local Searching Ranking Factors Survey Results… Uber’s Head of Communications, Rachel Whetstone, is Leaving…

How Samsung’s Galaxy S8 Could Change Local Marketing

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The new smartphone promises increased opportunities to bring local marketers closer to consumers with a new “intelligent interface.” Bixby, the phone’s voice assistant, has “contextually aware” capabilities that can help personalize location, retail and other user experiences.

CloudSponge: Soaking Up Your Contacts to Connect You Anywhere

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The startup is touting tremendous success for at least one company using their service: local (under the radar) giant, Nextdoor, has seen a significant uptick in growth since deploying CloudSponge’s technology. How? We talked with Jay Gibb, the company’s CEO, to find out.

Street Fight Daily: Weather Channel Partners with Lyft, Alphabet Seeks Public Legal Fight with Uber

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Weather Channel Lets You Request a Lyft When Bad Weather Strikes… Alphabet Wants Its Lawsuit Against Uber to Play Out Publicly… Twitter is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance

Street Fight Daily: How Amazon Shipping Impacts Small Retailers, Facebook Updates Instant Articles

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Free Shipping Pushes Small Retailers, Delivery Firms to Compete… Facebook Updates Instant Articles, Encourages Email Sign-Ups… Native Ad Spend Increased 600% in 3 Years, But Early Adopters Are Bailing…

Raise Report: New Funding for SOCi, ActionIQ, Chute, Looker

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Bus.com, JoyRun, Picnic, and Snowflake.

Street Fight Daily: Lyft Raises $500 Million, Facebook’s M Suggests Local Services in Messenger

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Rival Lyft Raises $500 Million in Funding… The Public Debut of Facebook’s M is a Step Toward a Do-It-All AI Assistant… It’s Time for Google and Facebook to Freak Out About Amazon…

LifeStream’s Personalized News Empowers Users, Protects Their Privacy

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The soon-to-launch news service from Graf Mouen and Bill Densmore plans to deliver highly personalized news and other information to consumers, while still maintaining the privacy they don’t currently have on the rest of the Web.

Street Fight Daily: Facebook Challenges Slack, Deliveroo Launches Platform for Delivery-Only Kitchens

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Looks to Seize Control of the Workplace with Free Offering, Workplace Standard… Deliveroo Launches Platform for Restaurants to Open Delivery-Only Kitchens… Audience Measurement Struggles to Keep Up with Changing Viewing Behavior…

How Retailers Can Use Social Media for Better Customer Support

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A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.

Street Fight Daily: Big Retailers Support Mobile Payments, Snap Ads Struggle to Grab User Attention

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon, Dunkin’ Donuts, Starbucks Drive Mobile Payment Behaviors… How Do Users Like Snapchat Ads?… AOL’s CEO Explains that Oath is About B2B Branding…

5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts

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The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.

MapQuest Tackling More Location Data and Services Under Verizon Ownership

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Elise Neel, the head of MapQuest for business, spoke to Street Fight recently about the ways marketers now regard and value location data, the role mixed reality may play in mapping, and what it means for MapQuest to operate under Verizon’s ownership.

Street Fight Daily: Twitter Adds Location Sharing Tools for Businesses, AOL and Yahoo Become Oath

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Adds Location Sharing for Businesses Offering Customer Support via DMs… AOL and Yahoo Will Become Oath Following Verizon Deal… Consumer Adoption of Voice Assistants Doubled in Q1: Here’s Why…

The Coming DIY Cataclysm

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“It seems like the agency business of the future — both large and boutique — will largely add value around integration of best-of-breed point solutions, which I don’t see many large entities like YP attempting to tackle yet,” David Mihm tells Mike Blumenthal.

Street Fight Daily: Snap Becoming a Search Engine, Google’s Data Wars Come Down to Location

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Becoming a Search Engine… For Google’s Data Wars, It All Comes Down to Location… How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons…

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