Street Fight Daily: Yext Set to Raise $115.5M in Today’s IPO, Snap Offers Brick-and-Mortar Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext is Set to Raise $115.5 Million in IPO After Final Pricing… Snap Advertisers Can Now See if Their Ads Increase Foot Traffic… Will it Blend? Oath Will Combine Disparate AOL-Yahoo Ad Tech Assets…
Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers
A division of The Walt Disney Company has been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos spoke to us about how consumer personality can be understood and how the information can be used to tailor ads more precisely.
Street Fight Daily: Walmart Leverages Brick-and-Mortar to Win Online, Local Search Ranking Factors Rundown
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Discount Some Online Orders When Picked Up At the Store… Just Released: 2017 Local Searching Ranking Factors Survey Results… Uber’s Head of Communications, Rachel Whetstone, is Leaving…
Street Fight Daily: Weather Channel Partners with Lyft, Alphabet Seeks Public Legal Fight with Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Weather Channel Lets You Request a Lyft When Bad Weather Strikes… Alphabet Wants Its Lawsuit Against Uber to Play Out Publicly… Twitter is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance
Street Fight Daily: How Amazon Shipping Impacts Small Retailers, Facebook Updates Instant Articles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Free Shipping Pushes Small Retailers, Delivery Firms to Compete… Facebook Updates Instant Articles, Encourages Email Sign-Ups… Native Ad Spend Increased 600% in 3 Years, But Early Adopters Are Bailing…
Street Fight Daily: Facebook Challenges Slack, Deliveroo Launches Platform for Delivery-Only Kitchens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Looks to Seize Control of the Workplace with Free Offering, Workplace Standard… Deliveroo Launches Platform for Restaurants to Open Delivery-Only Kitchens… Audience Measurement Struggles to Keep Up with Changing Viewing Behavior…
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
Street Fight Daily: Twitter Adds Location Sharing Tools for Businesses, AOL and Yahoo Become Oath
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Adds Location Sharing for Businesses Offering Customer Support via DMs… AOL and Yahoo Will Become Oath Following Verizon Deal… Consumer Adoption of Voice Assistants Doubled in Q1: Here’s Why…
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