Understanding Facebook’s Place as a Small Business Marketing Vehicle

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“While [Facebook is] not yet anywhere near Google’s ability to generate leads, I have, over the past 6 months, started to see them surpassing Yelp in driving local key performance indicators on the pre-sale side,” Mike Blumenthal tells David Mihm.

Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Renew Focus on Search Optimization — and Find New Tricks… Hotels, Feeling the Pinch of AirBnB, Promote Local Experiences… Instagram CEO on Stories: Don’t Call It a Copycat…

Openings and New Hires at Facebook, Alphabet, and RingPartner

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Womply, Airbnb, and AdRoll.

Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle… Lyft Launches Luxury Service in NY, SF, and LA… Facebook Recruits Its Top Publishers for Exclusive Shows…

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

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Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Created an Ad Format to Help Brands Directly Message Users… New Facebook Tool Handles Media Companies’ Video Ad Sales… Uber to Repay Millions to Drivers, Who Could Be Owed More…

Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

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Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.

Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets

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Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app.

Street Fight Daily: Google Adds Attribution Tools for Marketers, Gen Z Loves Brands and Influencers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants to Measure the Entire Path to Purchase… Gen Z Enjoys Branded Content More Than Millenials… Marketers Press Claims Against Facebook Over Inflated Metrics…

Street Culture: Six Vertical Pivoting its Culture with its Company

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Starting your own tech company often comes with a painful side effect, says Joshua Enders, managing partner of client success at digital commerce company Six Vertical: “It’s an absolute grind. It’s like getting punched in the stomach multiple times a day,” Enders says. “I’m speaking from experience.”

Street Fight Daily: Facebook Boosts Brick-and-Mortar, Native Google Assistant Integration Coming to Autos

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out a New “Order Food” Option in its Main Navigation… Google Will Integrate Assistant Directly into Next-Gen Cars… Pittsburgh Welcomed Uber’s Driverless Car Experiment. Not Anymore…

How Advancing Location Tech Can Help Revitalize Retail

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Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket. He shared his company’s insights in a Street Fight webinar yesterday alongside The Integer Group’s group media director, M.K. Woltz.

Raise Report: Cuebiq, Social Native, Territory Pick Up New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Lighthouse AI, Mintigo, Jinn, and Appear Here.

Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook… Twitter Hires AdTech Veteran Bruce Falck to Rejuvenate Advertising Tools… Identifying Mobile Shoppers is a Top Priority for 70% of Retailers…

After Fits and Starts, Collaborative News Is Finally Making Headlines

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For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better.

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…

PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes

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CEO Duncan McCall says that with LandMark his company can now tell clients where they are losing customers and who they are losing them to. The idea is to make sense of location and movement data in ways that advertisers can use.

How SMB Networking is Driving More Referral Marketing

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Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.

Street Fight Daily: D.C. Taxis to Replace Meters with Square, Instagram May Allow Search by Location

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Will Replace Meters in D.C. Taxis, Potentially Fueling Data Collection and Local Commerce… Instagram May Allow Users to Search Publicly Shared Stories by Location… Web-Retail Startups Turn to Bricks and Mortar for Growth…