#SFSNYC: The Restaurants of Tomorrow
Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.
#SFSNYC: Strategizing for the Coming Local Consolidation
In the six years since Street Fight was founded, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. To break down this issue, Street Fight CEO and founder Laura Rich sat down with four experts in tech, SMBs, and mergers and acquisitions at Street Fight Summit Tuesday.
#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online
The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations. The ways these different channels of retail have become intertwined was at the heart of a panel discussion at Street Fight Summit in Brooklyn on Tuesday.
#SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working
It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its customers. On a panel at Tuesday’s Street Fight Summit in Brooklyn, a diverse trio of brands and organizations discussed how they use hyperlocal marketing.
#SFSNYC: How Bots and AI Are Transforming Local
The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local — however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn.
#SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers
Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled the issue of digital marketing for SMBs at Street Fight Summit in Brooklyn Tuesday. Delivering the morning’s keynote address, Tanella explained how local businesses can harness the tools of Facebook’s Mobile Studio to cultivate effective social and mobile marketing strategies.
Empyr Partners with Vendasta to Expand Its SMB Reach
Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.
30A Takes Its Local Media Success Story 5,637 Miles to Moscow
Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.
Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts… AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits… Uber Board Adopts All Recommendations from Eric Holder Report…
#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile
Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.
#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
