News & Analysis

Swedish Location Management Company PinMeTo Secures H&M Investment

by Stephanie Miles Share this  
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Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”

News & Analysis

Street Fight Daily: Expedia CEO to Be Offered Uber Job, Consumer Brands Cut Ad Spend

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Expedia CEO Dara Khosrowshahi Will Be Offered Job as Uber CEO… CPG Ad Cuts Raise Tough Questions for Digital Media… Food Delivery Creates Tech Headache for Some U.S. Restaurants…

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Openings and New Hires SalesFuel, Upserve, Search Influence

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s

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Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Minibar Delivery, Immersv, Sigstr, and WorkSpan.

News & Analysis

LBMA Podcast: Simon Properties, Little Caesars, Cheetos

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.

News & Analysis

Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon… Why Data-Driven Retailers Are Learning to Love Direct Mail… Two Uber Investors Seek to Defend Kalanick in Legal Battle…

News & Analysis

Facebook Has a New Mission That Just May Benefit Local Publishers

by Tom Grubisich Share this  
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Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing.

News & Analysis

Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…

News & Analysis

Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine

by April Nowicki Share this  
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“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”

News & Analysis

Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Walmart Partner Up as Both Face Threat from Amazon… Mutual Funds Mark Down Uber Investments by Up to 15%… Wall Street Loves Ad Tech Right Now — As Long As You’re Making a Profit…

News & Analysis

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…

News & Analysis

Street Fight Daily: Amazon’s In-House Brands Prosper, Frontrunner for Uber CEO Emerges

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Private Brands Have Gone from $0 to $2.5 Billion in Sales in Under a Decade… Jeff Immelt Emerges as Frontrunner in Uber CEO Search… Voice, AI, Mobile Dominate Search as IoT Hits $800 Billion in 2017…

News & Analysis

Street Culture: A New Way to Keep Score at CrowdOptic

by April Nowicki Share this  
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“The argument is, build a large company to be insanely great and change the world, right?” says CEO Jon Fisher. “As we operationalize the financial part, the path to making a real contribution in the world can be formulaic.”

News & Analysis

LBMA Podcast: Uniqlo, Joyful ATMs, Blippar and Google

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: xPressTap, Senior + Mall of America, Ford + RadiumOne Bluedot Innovation.

News & Analysis

Street Fight Daily: Walmart Grows As Advertising Platform, Amazon Paves Way for Alexa Everywhere

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Leverages In-Store Data to Grow as an Advertising Force… Amazon Opens Up Access to Developer Tools for Adding Alexa to Commercial Products… Facebook Is Giving Advertisers More Flexibility When Buying Mid-Roll Video Ads…

News & Analysis

Ad-Tech Expert’s Advice to Local News Publishers: Pivot to Digital Subscriptions

by Tom Grubisich Share this  
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Ratko Vidakovic, founder and principal of the Toronto-based ad-consulting firm AdProfs, spoke with Street Fight recently about the often-rambunctious world of digital advertising and how news publishing fits into it — not always so well.

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How Football Viewership Trends Impact Brand Advertisers

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Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.

News & Analysis

Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space… Amazon Adds ‘Instant Pickup’ in U.S. Brick-and-Mortar Push… Aiming for Transformation via Acquisition, Non-Tech Companies Buy Tech Firms…

News & Analysis

Why Location Measurement and Attribution Are Key to Brand Visibility

by April Nowicki Share this  
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Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

News & Analysis

Street Fight Daily: Facebook and Amazon Fuel Local Food Transactions, Netsertive Buys Mixpo

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Americans Love Ordering Pizza on Facebook and Amazon… Netsertive Acquires Seattle Ad Tech Firm Mixpo… Hard Look at Online Pays Off in Higher Quarterly Profits for Kohl’s…

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