LOCALCON 2016 | Street Fight

How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

Annie Melton

How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

At last week’s LOCALCON conference in London, Time Out’s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. We followed up with Cohn again after the conference to learn more about how the publisher is working to become a comprehensive booking platform.

What It Takes for Legacy Media Companies to Innovate and Thrive

Annie Melton

What It Takes for Legacy Media Companies to Innovate and Thrive

As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies.

How Facebook Helps Small Businesses Stay Relevant on Mobile

Annie Melton

How Facebook Helps Small Businesses Stay Relevant on Mobile

In a presentation at LOCALCON in London last week, Facebook’s product manager for local ads, Joe Devoy, took the stage to talk about how the company thinks about serving small businesses. The speech reflected the company’s broader strategy: build so many everyday functions into the Facebook mobile app that no one ever really has to leave it.

Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

Annie Melton

Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

“We’re starting to have conversations about how we can take data and predict consumer behavior based on weather conditions,” says the Weather Company’s EMEA chief Ross Webster. “We’re not just looking at the weather as absolute … It’s much more about the different layers of weather data.”

Yelp’s Head of EU Public Policy: Europe Strategy Depends on Google Antitrust Case

Annie Melton

Yelp’s Head of EU Public Policy: Europe Strategy Depends on Google Antitrust Case

Yelp has been vocal in its disapproval of Google’s handling of search results and is one of the complainants in the European Union’s antitrust lawsuit against the search giant. Street Fight recently caught up with Yelp’s head of EU public policy, Kostas Rossoglou, to talk about the case as well as the challenges faced by European companies hoping to break into local markets.

How U.K.’s Trinity Mirror Negotiates the Intersection of Journalism and Local Tech

Annie Melton

How U.K.’s Trinity Mirror Negotiates the Intersection of Journalism and Local Tech

Trinity Mirror, the largest news publishing company in the United Kingdom, launched a hyperlocal mobile ad platform called pinpoint in 2014 that allows brands to send highly targeted campaigns to smartphone users. Street Fight recently caught up with the company’s director of new businesses, Matthew Colebourne, to talk about how business models for local journalism are evolving.

Retale CEO Touts ‘Tremendous Potential’ of Virtual Reality for Shopping

Annie Melton

Retale CEO Touts ‘Tremendous Potential’ of Virtual Reality for Shopping

Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.

Zenchef CEO: The Restaurant Tech Sector Is Booming

Annie Melton

Zenchef CEO: The Restaurant Tech Sector Is Booming

French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun said “the key in this market is distribution.”