Local Data | Street Fight

Whither the Search Engine in the Age of Mobile?

Noah Elkin

Whither the Search Engine in the Age of Mobile?

The path to purchase ceased being linear some time ago, probably as soon as online-to-offline became a standard part of the marketing lexicon. But as mobile has begun to wield increasing influence over the shopping process — at home, on the go, and in-store — the path has grown even more convoluted. The latest evidence comes from a new study conducted by International Data Corporation (IDC) on behalf of YP.

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

David Hirschman

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…

How Local Found Itself on a Mound of Big Data

The Editors

How Local Found Itself on a Mound of Big Data

There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. But it’s not an easy road. There are real issues around sourcing and parsing the data; around finding the best strategies to put it to use…

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Liz Taurasi

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Street Fight recently caught up with David Mihm, the director of local search strategy at Moz, to talk about the impact of Google’s latest local search update on multi-location brands, the state of local search’s shift to mobile, and what a rash of new vertical sites means for Google…