Interviews | Street Fight - Part 2


Local Marketing in a Post-Mobile World

No Comments 31 January 2014 by

An explosion in connected devices is forcing marketers to quickly move beyond mobile and address a new set of multi-device marketing challenges. We recently caught up with Sean Muzzy, chief executive North America at Neo@Ogilvy, to take his pulse on brand marketers' interest in local, and explore how an explosion in connected devices might shape the way businesses communicate with consumers in the real-world...

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Placemeter CEO: How ‘Computer Vision’ Is Making Our Cities Smarter

No Comments 28 January 2014 by

Thanks to rapid developments in “computer vision,” a technology that uses machine learning to identify patterns in video streams, a small team of technologists at Brooklyn-based startup Placemeter have built a system that uses over 500 personal and private video cameras sited throughout Manhattan to measure everything from the crowd in Times Square to the line outside of Shake Shack...

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What Obama’s 2012 Election Can Tell Us About Using Data to Build Communities

No Comments 27 January 2014 by

The campaign’s technology team, comprised mostly of political newcomers, used data analytics to rethink the way television ads were bought, and where its army of volunteers were sent. One of the big breakthroughs, says Carol Davidsen, was in using data to navigate the twisted world of local television, finding audiences in unsuspecting — and often far less expensive — places...

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Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

4 Comments 23 January 2014 by

Over the past year, a string of ecommerce firms have invested in brick-and-mortar locations in an attempt to cash in on local markets that still account for over 90% of retail spending in the U.S. Manish Chandra, the founder the online fashion marketplace Poshmark, says physical locations will play an important part in ecommerce strategies moving forward...

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Thinknear GM: Why the Shift to Programmatic Will Benefit Local

1 Comment 15 January 2014 by

Eli Portnoy, GM of Thinknear at Telenav, says demand for location ad tech is “white hot.” Street Fight caught up with Portnoy recently to talk about what the rise of programmatic means for hyperlocal targeting, and the dirty secret(s) marketers need to know before jumping in...

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Placed CEO: In the Real World, It’s People — Not Places — That Matter

No Comments 10 January 2014 by

There’s a broader effort in the technology community to chart consumer behavior in the real-world, using mobile devices to measure movement throughout the the world as marketers use cookies trace users as the browse the web. Street Fight recently caught up with David Shim, the chief executive at Placed, to discuss the ins and out of charting consumer behavior in the real-world...

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Esri’s Amber Case: Why ‘Less Is More’ With Local Data

1 Comment 08 January 2014 by

As far as technologists are concerned, few in the industry are more familiar with the nuts and bolts of how location data is made than Amber Case. A self-proclaimed "cyborg anthropologist," she sold her startup Geoloqi, which built positioning algorithms for developers, to Esri last year, and today, she heads up the 45-year-old mapping firm’s R&D center. Street Fight recently caught up with Case to discuss what we might expect from location data in the years to come...

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Why HouseCall Thinks Taxi Apps Are Just The Tip Of The Iceberg

No Comments 06 January 2014 by

Last year, four engineers from Qualcomm, who were responsible for the company’s location sensor product Gimbal, left the company to start HouseCall, a system that helps users find and book local providers who service home-related projects like plumbing or audio/visual installation. The company has built a similar marketplace model as Seamless in the food delivery sector, providing enterprise software for free to merchants and then selling leads generated by its consumer product...

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Could Healthcare Be Local Tech’s Next Big Opportunity?

2 Comments 10 December 2013 by

The botched launch of the has brought the healthcare industry — and its dysfunction — to center stage. But in the private sector, startups like ZocDoc and are quietly reinventing the ways patients are discovering and buying healthcare services locally, building a familar feature set that navigates the complex network of insurance companies, doctors and healthcare providers. Street Fight recently caught up with Sam Zebarjadi, Medicast's co-founder and CEO, to find out more about how digital healthcare tools are being shaped for local markets...

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What Programmatic Buying Means for the Small Business Market

No Comments 04 December 2013 by

Search has dominated digital spend for years, overshadowing a display market that has struggled to overcome surging inventory and lackluster targeting capabilities. But that’s starting to change. Street Fight caught up with Acquisio co-founder Marc Poirier to discuss how the growth of programmatic buying, and the emergence of Facebook Exchange, may make the display market more appealing for small businesses in the coming years...

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