The London-based startup wants to give brick-and-mortar stores the power to satisfy consumer needs as quickly as possible by offering them a platform to make their inventories searchable online — so users can search for and order specific items, and then get them right away.
The company, which recently raised $4 million in Series B funding, powers a local discovery engine connecting students and classes (and taking a commission on every registration). Street Fight spoke to co-founder Nihal Parthasarathi about the various local opportunities in ed tech and adult education.
Trinity Mirror, the largest news publishing company in the United Kingdom, launched a hyperlocal mobile ad platform called pinpoint in 2014 that allows brands to send highly targeted campaigns to smartphone users. Street Fight recently caught up with the company’s director of new businesses, Matthew Colebourne, to talk about how business models for local journalism are evolving.
Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.
Brands don’t want only to measure the persuasive powers of their mobile ads. They also want to know the efficacy of their TV, OOH, online, and even direct mail efforts, which is where PlaceIQ, with its freshly acquired $25 million, wants to deliver bigger results.
“The difference in prices between stores in a five-mile radius can be as much as 50 percent, based on in-store unadvertised specials, advertised specials, and variance in list price,” says Andy Ellwood. His company, Basket, has built “a massive database” that allows the company to display that price information back to consumers.
Feastly wants to connect you with a specific chef instead of a restaurant, so that you can have a unique meal prepared for you and your party wherever you want to eat it. Street Fight recently caught up with Feastly’s co-founder Noah Karesh and advisor Lem Lloyd to talk about the thinking behind the service.
“We have about just under 70 full-time salaried editors. Compared to the old Patch, which had a newsroom the size of the New York Times, that may sound small, but when I talk to other digital publishers and I tell them we’ve got 70 full-time salaried reporters in the field, that sounds like a lot to them. Our goal is to add more as we grow. As we get revenue, we put it immediately into expanding because we need to be national to really fully realize Patch’s potential,” said editor-in-chief Warren St. John.
“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.
“I’ve long been a believer that on-demand is going to revolutionize every service sector in the economy. There will be different flavors of it, based on the characteristics of particular verticals. Five years from now, this is how everybody’s going to get service for everything,” said Urgent.ly CEO Chris Spanos.