Interviews

Seeking to Connect With Restaurants, Foodspotting Launches ‘Rewards’

No Comments 30 November 2012 by

While a number of apps allow users to rate restaurants, leave comments, and create a map of what's nearby, San Francisco-based Foodspotting focuses its attention on the food itself — and on helping food seekers find the specific dish they want nearby. Street Fight recently spoke with Foodspotting founder and CEO Alexa Andrzejewski about the company's push into local marketing...

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Interviews

Wifarer CEO: Indoor Location Is a Multibillion-Dollar Market

1 Comment 27 November 2012 by

Indoor mapping has the potential to become a big business. But it's early days and big questions are still looming — particularly regarding Apple. Last year the tech giant closed off iOS' wifi API, the data most companies use to determine a user's position indoors, dealing a major blow to a number of startups. Street Fight recently caught up with Phillip Stanger, the CEO of indoor mapping startup Wifarer, to discuss why indoor location matters for marketers and how companies can navigate around Apple’s obstruction...

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Interviews

PaperG CEO on the Mobile Opportunity for Small Publishers

1 Comment 26 November 2012 by

For hyperlocal publishers, mobile may or may not be an imminent priority today — but it’s critical that they have a plan for tomorrow. Street Fight caught up with Victor Wong, CEO of local ad tech platform PaperG and former co-chairman of the IAB local committee, to discuss how local publishers can best tackle mobile in 2013...

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Interviews

Antengo CEO: Why Local Classifieds Need to Go Mobile

No Comments 07 November 2012 by

Antengo is a local marketplace app that allows users and businesses in a city to post classifieds and engage in local, mobile-driven commerce. The app, which is trying to increase and simplify commerce on a local level, just re-designed their app, hoping to expand mobile on-the-go behavior to tablets. Street Fight talked to Founder and CEO Marcus Wandell about how Antengo is changing local commerce, the role of the tablet for location-based apps, and more.

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Interviews

SeeClickFix Partners With HuffPo, Takes On Sandy

No Comments 31 October 2012 by

In the lead up to the storm, the New Haven-based company hooked up with the Huffington Post and NBC Washington to embed its interactive widget, which is already used by the Journal Register Company as well as smaller hyperlocal sites, into the sites’ storm-tracking coverage. Street Fight caught up with Ben Berkowitz, the co-founder and CEO of SeeClickFix, to talk about why "the crowd" is critical during major events...

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Interviews

Localeze’s Beard: Mobile Raising the Bar for Local Search

1 Comment 29 October 2012 by

Street Fight spoke recently with Localeze president, Jeff Beard to discuss local search and businesses' online identities, the interplay between daily deals providers and listings companies, and the continuing advancement of mobile strategies in local...

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Interviews

Postmates CEO: Online and Offline Commerce Will ‘Melt Into One’

No Comments 26 October 2012 by

"We give our consumers what can be seen as a remote control that allows them to browse the inventory of a city, buy an item, and have that item delivered in under an hour," says CEO Bastian Lehmann. "Whatever Fedex does on the global level, we want to be able to do that on a micro-urban level."

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Interviews

Sense CEO: SMBs Must Reach Consumers at Decision-Making Points

3 Comments 22 October 2012 by

"The mobile experience is a very personal interaction with the consumer." says Sense Networks CEO David Petersen. "It’s one that you can interact with consumers and lots of times, when they’re on the go. I think it’s less formal than online. I think it’s a great medium for connecting with consumers and I think today it’s also exceptionally cheap."

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Interviews

Broadcastr’s Lindenbaum on ‘Putting the Web Back Into the World’

No Comments 19 October 2012 by

"The expectation for discovery of content is one that continues to rise," says the company's co-founder. "At a certain point people are expecting content that is perfect for them to just already be there for them. So, the more factors we can take into consideration in order to deliver on those expectations, the better we’re going to be. Location is one of those things"

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Interviews

EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’

2 Comments 15 October 2012 by

The MSNBC.com-owned hyperlocal network rebooted in 2011, shifted its product’s focus toward a more interactive product centered largely around user-generated content. We caught up with EveryBlock’s president, Brian Addison (who will be appearing as a speaker at the Street Fight Summit), to discuss the role of data, editorial and user-generated content in the future of hyperlocal news...

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