“When people started thinking of beacons, they thought it was the place to [deliver] the coupon offer,” says Jeff Russakow, “but what we’re finding is that there is a broader and richer experience to be had through beacon deployment.”
Kamakshi Sivaramakrishnan founded programmatic ad platform Drawbridge in 2010 after a stint at Google. She spoke recently with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.”
Yelp has been vocal in its disapproval of Google’s handling of search results and is one of the complainants in the European Union’s antitrust lawsuit against the search giant. Street Fight recently caught up with Yelp’s head of EU public policy, Kostas Rossoglou, to talk about the case as well as the challenges faced by European companies hoping to break into local markets.
Who can you trust to babysit your 5-year-old? For parents, finding someone reliable and trustworthy can be quite daunting. Urbansitter CEO Lynn Perkins grappled with these issues of trust and referral as she’s grown her local commerce service into a national vertical player.
If Wiley Cerilli’s new venture has its way, geography won’t be as limiting a factor in determining who has access to gourmet food and celebrated dishes from famous chefs. The company, which recently raised $2.2 million, will launch this fall in smaller cities and towns, linking local populations to big-city food via a mobile app and delivery service.
Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. Street Fight recently caught up with GrubHub’s SVP of Operations, Stan Chia, who says the company’s fundamental mission — restaurant discovery — hasn’t changed.
The London-based startup wants to give brick-and-mortar stores the power to satisfy consumer needs as quickly as possible by offering them a platform to make their inventories searchable online — so users can search for and order specific items, and then get them right away.
The company, which recently raised $4 million in Series B funding, powers a local discovery engine connecting students and classes (and taking a commission on every registration). Street Fight spoke to co-founder Nihal Parthasarathi about the various local opportunities in ed tech and adult education.
Trinity Mirror, the largest news publishing company in the United Kingdom, launched a hyperlocal mobile ad platform called pinpoint in 2014 that allows brands to send highly targeted campaigns to smartphone users. Street Fight recently caught up with the company’s director of new businesses, Matthew Colebourne, to talk about how business models for local journalism are evolving.
Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.