Interviews | Street Fight - Part 2

Interviews

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How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course

No Comments 02 September 2014 by

Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk […]

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Interviews

Gil Elbaz

Why Factual’s Gil Elbaz Sees Renewed Promise in Contextual Computing

No Comments 26 August 2014 by

An early pioneer in data analytics who was instrumental in developing one of Google’s most profitable advertising products, Factual CEO Gil Elbaz believes that one of the technological challenges at the heart of that company’s ascent will come back into the spotlight…

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Interviews

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First Data, a Payment Processing Giant, Looks Beyond the Swipe

3 Comments 20 August 2014 by

The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets…

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Interviews

ReachLocal

ReachLocal CEO: Company Got ‘Distracted By Shiny Things’

9 Comments 12 August 2014 by

After a turbulent twelve months, which saw two founders depart and its stock price plummet, ReachLocal appears to be working on a comeback. Sharon Rowlands, the turn-around expert who took the helm as chief executive four months ago, remains as critical as anyone, but she believes that the company is on track to get things […]

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Interviews

Pro.com

How the Former CEO of Digg Plans to Win in Local

No Comments 05 August 2014 by

Earlier this year, Matt Williams, the former CEO of Digg and an Amazon vet, hooked up with a few other former Amazonians to found Pro.com, a local services marketplace that raised $3.5 million from investors that include their former boss Jeff Bezos. Street Fight caught up with him recently to talk about what local can […]

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Interviews

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WPP Mobile Exec: Location Already ‘Not Special’ in Ad Tech

No Comments 24 July 2014 by

In a conversation this week, Michael Lieberman, chief executive North America at WPP’s Joule, discussed the copy-cat syndrome among mobile-local ad tech, how brands have ditched geo-fencing, and why influencing consumers’ impulse purchases might be the next big growth market for digital marketing dollars…

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Interviews

mapkin

Mapkin Wants to Put Community Into Local Navigation

No Comments 21 July 2014 by

How many times have you missed a turn when using a GPS device, or been uncertain that you even understood the directions? Mapkin a Cambridge-based startup, aims to fix that. Mapkin’s mission is to provide an improved GPS-app experience that’s “as human as possible” using nuanced navigation provided by locals…

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Interviews

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Meet Cups: Endless Coffee for $45 a Month

1 Comment 16 July 2014 by

The third biggest coffee chain in New York isn’t a chain at all. It’s Cups, an Israeli app that wants to turn the city’s independent coffee shops into Netflix-style subscription service. The app offers subscribers unlimited coffee, tea, or espresso at a growing number of small coffee shops across Manhattan and Brooklyn…

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Commerce, Interviews

Jeremy Rifkin, the prolific author who has served as an advisor to a number of world leaders, believes that the astronomical investments in Uber and Airbnb signal the breaking of a long-held “firewall” that kept the transformative effects of the Internet contained to the virtual world.  Here Rifkin discusses why a small reduction in margins could kill traditional retail...

Why Retail Will Face the Same Fate as the Media Industry

No Comments 10 July 2014 by

Jeremy Rifkin, the prolific author who has served as an advisor to a number of world leaders, believes that the astronomical investments in Uber and Airbnb signal the breaking of a long-held “firewall” that kept the transformative effects of the Internet contained to the virtual world. Here Rifkin discusses why a small reduction in margins […]

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Interviews

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As Home Services Market Heats Up, Handybook COO Sees Big Opportunity

No Comments 07 July 2014 by

Last month, Revolution, the venture firm helmed by Case as well as Groupon chairman Ted Leonisis, led a $30 million investment in Handybook, a company that helps people book housecleaners and other home service providers. Street Fight caught up with Umang Dua, co-founder of HandyBook, to talk about the company’s evolving competitive set and the […]

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