Headlines | Street Fight - Part 3

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

Joseph Zappa

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution

Joseph Zappa

Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Good News for Yelp — Google Will Continue to Allow Sites to Opt Out of Its Web Crawling… Millions Use Alexa to Shop, and Brands Need to Start Paying Attention… Brand Safety in 2017: Where We’ve Been, Where We’re Going…

Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce

Joseph Zappa

Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Last-Minute Shoppers Boost Amazon As Yearly Usage of Expedited Delivery Services Doubles… For Some Publishers, The Holidays Bring Jumps in E-Commerce Sales… Search Disruption: How Brands Will Compete with the Duopoly in 2018…

Street Fight Daily: Voice Fuels CNBC’s Efforts to Monetize, Inside Google Maps’ Data Gold Mine

Joseph Zappa

Street Fight Daily: Voice Fuels CNBC’s Efforts to Monetize, Inside Google Maps’ Data Gold Mine

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… CNBC Eyes Monetization After Its Voice Audience Doubled This Year… This Cartographer’s Deep Dive Into Google Maps Is Fascinating… The Top Stories and Trends of 2017 in Data-Driven Advertising…

Street Fight Daily: Where Mobile Is Heading, Eric Schmidt to Step Down at Alphabet

Joseph Zappa

Street Fight Daily: Where Mobile Is Heading, Eric Schmidt to Step Down at Alphabet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: These Are the Ways Marketers Still Struggle to Understand Mobile… Eric Schmidt to Step Down After 7 Years at Helm of Alphabet… Why Quartz Will Not Be Jumping So Fully onto the Programmatic Bandwagon…

Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance

Joseph Zappa

Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Suffers Major Setback as EU Court Rules It Must Be Regulated Like Taxi Companies… Best Buy versus Amazon: Holiday Edition… Improving Search and Advertising Are the Next Frontiers for Voice-Activated Devices…

Street Fight Daily: Instagram Releases New Creative Tools, Bloomberg Launches TV Service on Twitter

Joseph Zappa

Street Fight Daily: Instagram Releases New Creative Tools, Bloomberg Launches TV Service on Twitter

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Wants People and Brands to Get Creative for the Holidays… Bloomberg Launches 24/7 News Channel on Twitter… The Guardian’s David Pemsel Says Facebook Doesn’t Value Quality…

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

Joseph Zappa

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…

Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video

Joseph Zappa

Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon… Facebook Plans to Stop Paying Publishers to Make Videos for News Feed… Uber Under Criminal Investigation, Justice Department Confirms…

Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally

Joseph Zappa

Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work… Facebook to Book Advertising Revenue Locally Amid Political Pressure… Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology…

Street Fight Daily: Google Bests Facebook on Web Traffic Referral, How BBC Uses Voice Assistants

Joseph Zappa

Street Fight Daily: Google Bests Facebook on Web Traffic Referral, How BBC Uses Voice Assistants

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Reversal, Google Now Sending More Traffic to Publishers than Facebook… How the BBC Is Using Voice-Assistant Platforms… The Mall of America’s New Chatbot Makes Holiday Shopping Easy…

Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers

Joseph Zappa

Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas… Publishers Find Themselves Caught Up in Brand Safety Nets… Brands Are Learning How to Master Push Notifications Like Publishers…

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

Joseph Zappa

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Ad Prices Rise As Industry Combats Counterfeit Inventory, a Good Sign for Publishers… What E-Commerce Brands Can Learn from Amazon for Holiday Domination… Publishers Scramble to Make Their Annual Sales Numbers…

Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

Joseph Zappa

Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…