Headlines | Street Fight - Part 2

Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands

Joseph Zappa

Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Testing a New App That Would Let Anyone Publish Local News Stories… Twitter Now Lets Advertisers Sponsor Publishers’ Moments… Morgan Stanley Says Amazon’s Red-Hot Ad Biz Not a Threat to Duopoly…

Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

Joseph Zappa

Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…

Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s

Joseph Zappa

Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…

Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change

Joseph Zappa

Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

Joseph Zappa

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

Joseph Zappa

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

Joseph Zappa

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Employees Leak Data That Doesn’t Bode Well for the Secretive Company… Mobile Shopping Saw a Steep Jump Over the Holidays… Verizon’s Oath Explores the Drivers Behind ‘Brand Love’…

Street Fight Daily: Voice Takes Center Stage at CES, Pizza Hut Bets on Self-Driving Future of Delivery

Joseph Zappa

Street Fight Daily: Voice Takes Center Stage at CES, Pizza Hut Bets on Self-Driving Future of Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Are Racing to Reach Rapidly Growing Audiences on Echo and Google Home… Pizza Hut, Toyota Team Up for Pizza Delivery in Driverless Vehicles… Vox Media Takes a Measured Approach in Growing Its Programmatic Marketplace…

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

Joseph Zappa

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…

Street Fight Daily: Amazon to Collaborate With CPGs on Alexa Ads, Snap Yields Results for NBC News

Joseph Zappa

Street Fight Daily: Amazon to Collaborate With CPGs on Alexa Ads, Snap Yields Results for NBC News

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discussing Alexa Ads for 2018 with P&G, Clorox, and Others… NBC News Got 4 Million Subscribers in 5 Months to Its Snapchat Show… Location of Things Market Growing to $71 Billion…

Street Fight Daily: Local Online Pubs Shirk Display, SMBs Key to Growth of Digital Ad Platforms

Joseph Zappa

Street Fight Daily: Local Online Pubs Shirk Display, SMBs Key to Growth of Digital Ad Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Local Digital News Publishers Are Ignoring Display Revenue… IAB: Big Digital Ad Platforms Must Mine SMB Market to Keep Growing… Hearst Scored Record Profits for 7th Consecutive Year by Investing in Data…