Features | Street Fight - Part 30

5 Platforms for Tracking and Analyzing Customer Habits

Stephanie Miles

5 Platforms for Tracking and Analyzing Customer Habits

By analyzing check-in data, measuring customer engagement, and tracking overall sentiment on social networking and review sites, these firms help companies get a data-driven view into consumer habits — and ultimately identify their most valuable customers. Here are five platforms that merchants can use to track and analyze this latest wave of consumer information…

Using LevelUp To Build Brand Loyalty

Stephanie Miles

Using LevelUp To Build Brand Loyalty

Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…

Local Quotables: Doctor, Kurzweil, Millard and more

Isa Jones

Local Quotables: Doctor, Kurzweil, Millard and more

The best words about and around the hyperlocal industry.

Ken Doctor thinks New Corp can’t go local with their business model; Jordan Kurzweil thinks the demand for local news is less than people think; Amy Millard says that local businesses have more Facebook interaction than their corporate counterparts; and more.

Local Quotables: Mason, Sheetz, Evans and more

Isa Jones

Local Quotables: Mason, Sheetz, Evans and more

The best words about and around the hyperlocal industry.

Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.

Lessons for Local Merchants in Hyperlocal Marketing White Paper

The Editors

Lessons for Local Merchants in Hyperlocal Marketing White Paper

In “The Local Merchant” white paper, we talked to dozens of business owners to find out how they are using new hyperlocal channels such as daily deals, location-based services and hyperlocal sites to bring in new business at little or no cost — and turn them into lasting customers. The most successful strategies take these opportunities at more than face value, customizing them to suit their own business needs.

7 Customer Loyalty Options for Merchants and Brands

Stephanie Miles

7 Customer Loyalty Options for Merchants and Brands

These hyperlocal solutions provide all the benefits of traditional loyalty programs, without requiring local merchants to handle the management and configuration of complicated systems. Rather than relying on punch cards and key-fobs, most of these programs almost universally rely on a device that 44% of Americans have already — the smartphone. Here are seven examples of platforms that can help businesses improve customer retention and promote loyalty.

Local Quotables: Rafer, Duggan, Pincus and more

Isa Jones

Local Quotables: Rafer, Duggan, Pincus and more

The best words about and around the hyperlocal industry.

Lumatic’s Scott Rafer wants to revolutionize mobile map-technology; Kris Duggan of Badgevile critiques Foursquare’s signature “mayor” status as driving away users; Pincus wants to bring “play” into the mainstream; and more:

6 White-Label Deal Platforms for Publishers

Stephanie Miles

6 White-Label Deal Platforms for Publishers

Launching a branded deals program gives publishers an additional stream of revenue in a notoriously difficult advertising market, potentially increasing a media company’s annual advertising revenue anywhere from 15% to 30%. These programs also give community newspapers, hyperlocal blogs, television stations, and radio stations a way to capitalize on the trust and authority they’ve developed with their audiences over the years.

Comparing the Pros and Cons of 5 Top Location APIs

Isa Jones

Comparing the Pros and Cons of 5 Top Location APIs

With the rise of location-based services and apps, the availability of geo-specific data has grown more important than ever. With the recent sale and shuttering of SimpleGeo, a start-up that was beginning to turn heads in the geo-data field, many are wondering where to go for the location data they need. Here are five major services offering similar types of location data feeds…

7 Hyperlocal Tools to Increase Business During Off-Peak Times

Stephanie Miles

7 Hyperlocal Tools to Increase Business During Off-Peak Times

A number of hyperlocal platforms aim to help companies keep the business moving with real-time deals and offers targeted to potential customers in the immediate vicinity. By offering limited-time promotions during off-peak periods, small businesses get new customers through the door without displacing faithful regulars. Here are seven platforms that can help drive business during off-peak times…

Local Quotables: Armstrong, Radcliffe, Andrzejewski and more

Isa Jones

Local Quotables: Armstrong, Radcliffe, Andrzejewski and more

Tim Armstrong was back out there defending Patch again this week. Elsewhere, researchers noted the rapidly growing influence of Pinterest, which is gaining on Twitter as a traffic driver. Over at Foodspotting, Alexa Andrzejewski corrects any misconceptions there might be that her company is just “Instagram” for food. Damian Radcliffe says LBS products “haven’t quite lived up to the hype.”

Local Quotables: Dorsey, Josic, Brody & More

Isa Jones

Local Quotables: Dorsey, Josic, Brody & More

This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…

5 Network Models for Serving Up Hyperlocal Advertising

Isa Jones

5 Network Models for Serving Up Hyperlocal Advertising

Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…

8 Scheduling Tools For Managing Deal Customers

Stephanie Miles

8 Scheduling Tools For Managing Deal Customers

When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.

Local Quotables: Hallinan, Mason, Rainert, Bass and more

Isa Jones

Local Quotables: Hallinan, Mason, Rainert, Bass and more

This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…

4 Ways Hyperlocal Vendors Are Helping Merchants Run Efficient Campaigns

Stephanie Miles

4 Ways Hyperlocal Vendors Are Helping Merchants Run Efficient Campaigns

In addition to battling it out over features and functionality, more and more platforms and services are upping their game in the way they work one-on-one with merchants. Here are a handful of the ways hyperlocal companies have begun providing support and information to help businesses run more successful deals…

Local Quotables: Hartley, Gardner, Thompson and more

Isa Jones

Local Quotables: Hartley, Gardner, Thompson and more

This week’s quotes focus on advertising, technology and new businesses. Sarah Hartley describes how the end of a site can be good while Scott Thompson, newly-appointed CEO of Yahoo talks about the beginning of a new Yahoo. Pat McDevitt discusses the community’s role in advertising, Jonathan Gardner talks about how advertising will change and more.