Features | Street Fight - Part 2

Why Location Is a Competitive Edge For National Retailers

Mike Boland

Why Location Is a Competitive Edge For National Retailers

We recently caught up with Local SEO Guide CEO Andrew Shotland whose Local SEO Ranking Factors report finds that national brands’ migration to local search, especially multi-location retailers. Focused erstwhile on e-commerce, competitive pressure has compelled them to view their locations as an edge in local search.

6 Self-Service Location Intelligence Solutions

Stephanie Miles

6 Self-Service Location Intelligence Solutions

By opening their platforms up as self-service solutions, location intelligence firms are hoping to provide clients with more open access and to inspire creativity in using existing tools in new and innovative ways. Here are six examples of vendors providing location intelligence capabilities to clients through a self-service model.

Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level

Stephanie Miles

Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level

Using a local business’s inventory management software to serve dynamic ads in real-time sounds good in theory, but the process can quickly get gummed up. In an effort to streamline that process, Simpli.fi is releasing an upper funnel dynamic creative solution that leverages unstructured data to target buyers.

Street Fight’s Predictions for 2018: Part Two

The Editors

Street Fight’s Predictions for 2018: Part Two

As 2017 draws to a close, we’ve once again asked Street Fight staffers, columnists, and friends to look into their crystal ball and offer prognostications for what they thought will be the biggest story (or stories) in local in 2018. This is the second part of a two-part series.

How Closetbox Is Using Location Tech to Disrupt the Self-Storage Industry

Stephanie Miles

How Closetbox Is Using Location Tech to Disrupt the Self-Storage Industry

The company uses excess capacity in the existing logistics network to pick up and deliver storage in real-time. When consumers order movers via Closetbox’s mobile app, the company finds the nearest moving trucks with available space, and customers’ items get picked up and stored at private storage warehouses right away.

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

Stephanie Miles

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.

How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

Stephanie Miles

How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving targeted digital ads than consumers in other generations, and they’re warming to technologies like NFC and mobile payments. Here’s how five brands have targeted millennials with location-based strategies, along with insights into what made their tactics so successful.

How Showroom Concept Stores Are Changing the Retail Industry

Stephanie Miles

How Showroom Concept Stores Are Changing the Retail Industry

A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.

6 Mobile Customer Service Platforms for Retailers

Stephanie Miles

6 Mobile Customer Service Platforms for Retailers

Tech vendors are stepping in with mobile solutions designed to expand the ways store associates interact with customers. These solutions allow employees to do everything from checking inventory and processing transactions on smartphones to accessing real-time information about current promotions and customer purchase histories.