With back-to-school and back-to-college spending forecasted to reach $75.8 billion this year, brands and retailers are getting more strategic — and creative — with their localized marketing campaigns. Here are six examples of recent campaigns aimed directly at back-to-school shoppers.
For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.
To dig into what consumers expect in the loyalty programs they use most frequency today, we checked in with executives at a few of the most well-known loyalty platforms. Here’s what they said consumers are looking for in loyalty programs right now.
Roughly 61% of retailers with online and physical outposts offer a way for shoppers to pick up their online purchases in-store, and the trickle down effect means more small and mid-size businesses are adopting the technology to make buy online, pick up in-store a reality.
More retailers are attempting to utilize the data breadcrumbs that shoppers leave behind when they use mobile devices in and around physical stores. Mobile shopping companion apps that add contextual intelligence layers — and target consumers in the moments when they’re most persuadable — are catching on among national retailers.
The opportunities for businesses that take advantage of video advertising are immense. Pre-roll video ads can familiarize audiences with lesser-known brands, and spots that coincide with PPC campaigns have been shown to increase ad recall and lift brand awareness.
As small and mid-size businesses move away from the once-ubiquitous daily deals platforms, they’re now funneling a great portion of their budgets toward retention marketing solutions. Here are eight examples digital platforms, each taking a unique approach to customer retention.
Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.
Pet care is a $62.75 billion industry, and premium services, like full-service pet hotels and in-home dog sitting, represent one of the largest areas for growth. Here are six examples of on-demand pet care startups catering to young, busy professionals and the animals they love.
Although there’s still debate within the ad tech community over whether SMBs are best served by self-serve platforms, the demand is certainly there. With limited budgets and a strong desire to get the most bang for their buck, local business owners are searching for self-managed advertising and marketing solutions.