Features | Street Fight - Part 2

Features

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8 Strategies for Reaching Out to Online Influencers

3 Comments 25 June 2014 by

Rather than sitting idly by while influencers dictate what’s being said about their businesses on social media and review websites, merchants are beginning to reach out to these social media users on a personal basis. Here are eight strategies that marketers should consider when reaching out to influencers online...

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5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers

No Comments 24 June 2014 by

Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone. As merchants search for creative ways to take advantage of location-targeted advertising, many are turning toward self-serve solutions for creating location-based mobile promotions...

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6 Waitlist Management Tools for Restaurants

2 Comments 17 June 2014 by

Eager to eliminate the organizational challenges and financial liabilities that go along with traditional reservation systems, restaurants are increasingly turning toward digital platforms that allow diners to stay at home, or shop at nearby businesses, until their tables are ready. Here are six platforms that restaurants can use to manage their waitlists...

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6 Innovative Ways to Implement Beacons for Marketing

No Comments 16 June 2014 by

Brick-and-mortar merchants know they need to step it up to compete against e-commerce retailers, and they know that proximity marketing with indoor positioning technology can be an effective mechanism for driving customer acquisition and retention. Here are six examples of innovative ways that businesses are implementing beacon technology right now...

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7 Analytics Tools to Track Local Campaigns

2 Comments 09 June 2014 by

Gut feelings and instinct can only take business owners so far. To determine the actual value of local campaigns, marketers need access to raw data. Unfortunately, obtaining this information — and then using it to compare two or more hyperlocal platforms in a head-to-head setting — isn’t always as straightforward as it seems. Here are seven platforms that businesses can use to measure the effectiveness of their local campaigns...

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5 Tools for Creating SMB Video Promotions

2 Comments 03 June 2014 by

As small business marketers search for new ways to capture the attention of potential customers, they’re beginning to take a closer look at online video promotions, which are cheaper than TV advertising and more eye-catching than static banner ads. Here are five tools that SMBs can use to create localized video promotions...

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6 Strategies for Onboarding Merchants to a New Marketplace

No Comments 29 May 2014 by

Being unable to attract qualified sellers is one of the biggest obstacles a local marketplace will face. And, as Harvard Business School associate professor Andrei Hagiu described to Street Fight in an interview last summer, it’s an obstacle that many marketplace founders are unprepared to overcome. “If you don’t have buyers, then you’re not going to have sellers, and visa versa. That prevents a lot of marketplaces from getting off the ground,” Hagiu said...

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6 Tools for Gathering Insight from Digital Customer Interactions

2 Comments 28 May 2014 by

A lack of time and knowledge are two factors that explain why business owners don’t take a more active role in monitoring how they’re perceived online. However, a number of hyperlocal platforms are now aiming to streamline that process by giving small businesses access to advanced marketing automation tools and analytics suites that were once reserved for national brands and agencies. Here are six platforms that businesses can use to gather insight from online customer interactions...

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5 Ways Hyperlocal Technology Can Save Malls from Extinction

No Comments 27 May 2014 by

Given their position in the marketplace, hyperlocal vendors are uniquely able to help physical stores fight back against the changing tide. By using features like geo-targeting, indoor tracking, and mobile messaging, brick-and-mortar retailers can band together and increase their chances of survival. Here are five ways that hyperlocal technology can potentially save shopping malls from extinction...

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5 Platforms for Analyzing Customer Sentiment

2 Comments 20 May 2014 by

To help marketers gain a better understanding of what people are truly saying about their companies, a number of hyperlocal vendors are stepping in with tools that automatically analyze customer sentiment on social media platforms like Facebook and Twitter...

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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