Features | Street Fight - Part 2

Features

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6 Innovative Ways to Implement Beacons for Marketing

No Comments 16 June 2014 by

Brick-and-mortar merchants know they need to step it up to compete against e-commerce retailers, and they know that proximity marketing with indoor positioning technology can be an effective mechanism for driving customer acquisition and retention. Here are six examples of innovative ways that businesses are implementing beacon technology right now...

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7 Analytics Tools to Track Local Campaigns

2 Comments 09 June 2014 by

Gut feelings and instinct can only take business owners so far. To determine the actual value of local campaigns, marketers need access to raw data. Unfortunately, obtaining this information — and then using it to compare two or more hyperlocal platforms in a head-to-head setting — isn’t always as straightforward as it seems. Here are seven platforms that businesses can use to measure the effectiveness of their local campaigns...

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5 Tools for Creating SMB Video Promotions

2 Comments 03 June 2014 by

As small business marketers search for new ways to capture the attention of potential customers, they’re beginning to take a closer look at online video promotions, which are cheaper than TV advertising and more eye-catching than static banner ads. Here are five tools that SMBs can use to create localized video promotions...

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6 Strategies for Onboarding Merchants to a New Marketplace

No Comments 29 May 2014 by

Being unable to attract qualified sellers is one of the biggest obstacles a local marketplace will face. And, as Harvard Business School associate professor Andrei Hagiu described to Street Fight in an interview last summer, it’s an obstacle that many marketplace founders are unprepared to overcome. “If you don’t have buyers, then you’re not going to have sellers, and visa versa. That prevents a lot of marketplaces from getting off the ground,” Hagiu said...

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6 Tools for Gathering Insight from Digital Customer Interactions

2 Comments 28 May 2014 by

A lack of time and knowledge are two factors that explain why business owners don’t take a more active role in monitoring how they’re perceived online. However, a number of hyperlocal platforms are now aiming to streamline that process by giving small businesses access to advanced marketing automation tools and analytics suites that were once reserved for national brands and agencies. Here are six platforms that businesses can use to gather insight from online customer interactions...

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5 Ways Hyperlocal Technology Can Save Malls from Extinction

No Comments 27 May 2014 by

Given their position in the marketplace, hyperlocal vendors are uniquely able to help physical stores fight back against the changing tide. By using features like geo-targeting, indoor tracking, and mobile messaging, brick-and-mortar retailers can band together and increase their chances of survival. Here are five ways that hyperlocal technology can potentially save shopping malls from extinction...

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5 Platforms for Analyzing Customer Sentiment

2 Comments 20 May 2014 by

To help marketers gain a better understanding of what people are truly saying about their companies, a number of hyperlocal vendors are stepping in with tools that automatically analyze customer sentiment on social media platforms like Facebook and Twitter...

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5 Ways to Track the Effectiveness of a Hyperlocal Campaign

No Comments 19 May 2014 by

Sixty-four percent of businesses surveyed by Oracle in 2013 said that the ability to track marketing ROI has been the most important change in the marketing world, however the majority of local merchants still aren’t sure how to compare various hyperlocal channels and measure the effectiveness of different types of campaigns. Here are five strategies for doing just that...

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Finding the Right Point of Contact At: An Agency

No Comments 14 May 2014 by

Breaking into the big-time and selling to a national brand usually involves going through an agency. However, locating the best point of contact at a media planning and buying agency with hundreds—if not thousands—of employees is a process that requires experience, skill, and quite a bit of patience. Here are five strategies for finding the right person to pitch in an agency setting...

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5 Platforms That Gather In-Store Analytics from Surveillance Footage

1 Comment 13 May 2014 by

Nearly 64% of retailers have installed some form of IP-connected video surveillance system to protect against theft. Now, a relatively new category of hyperlocal vendors are providing businesses with new ways to capitalize on the technology they already have installed. Here are five tools that retailers large and small can use to make more strategic operational decisions based on the data they gather from video surveillance cameras...

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