5 Tools for Mobile Customer Service

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Catering to customer demand doesn’t have to mean scouring Twitter and Yelp for negative reviews all day long. Using one or more hyperlocal platforms, even the smallest merchants can introduce the types of mobile customer service channels their customers want. Here are five examples…

6 Tools for Location-Based Lead Generation

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Customers are out there, and now hyperlocal technology is making it easier for businesses to find them. Nearly three-quarters of the small and medium-sized businesses surveyed by Business.com said they participated in lead generation practices, and 50% of these marketers said they plan to increase their lead generation spending in the coming year…

6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

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Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should focus on in those discussions…

6 Platforms Merchants Can Use for Real-Time Customer Interaction

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New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…

Grading Street Fight’s 2014 Predictions

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At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat…