6 Hyperlocal Services For Booking a Babysitter

Modern dad working at home

Given the rise in on-demand marketplaces, it makes sense that the “Uber-ification” of everything would extend to babysitting services. Parents are using local marketplaces to find childcare providers in their neighborhoods — taking advantage of the ease of online scheduling and payments to make last minute bookings…

What Programmatic Advertising Means for Local Media

Programmatic advertising

Street Fight caught up with Frost Prioleau, chief executive officer at Simplifi, a Dallas-based programmatic advertising platform that specializes in localized campaigns, to talk about what programmatic advertising means for local marketers…

5 Tools for Generating Personalized Video Ads

Movie player icon video

Hyperlocal technology is enabling businesses to go beyond the 30-second television spots most consumers are used to seeing, with personalized online videos ads that can be targeted by customer location and demographic to drive conversions and new acquisitions. Here are five online video advertising platforms that businesses of all sizes can try…

5 Tools for Publishing Product Inventory on Social Media

Social media

Small business owners are pulling out all the stops to drive traffic to their social media pages, but many aren’t giving enough thought as to what happens once people have agreed to “like” or “follow” their businesses online. Here are five tools that businesses can try to spur further engagement…