Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.
Facebook has been formidable in a few key areas of local — mostly among SMBs. It has penetrated further in SMB adoption than any other entity to date, and Street Fight data indicates sustained growth. That’s half the battle for Facebook: The other half is gaining equal favor as a local search and discovery engine among users.
The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.
If enough people believe something, should Google consider it to be true? In a world where questionable news is very popular, it’s not so surprising that Google’s logical assumptions might sometimes produce unexpected results. After all, trustworthiness at root is a matter of how many people are willing to trust you.
After nearly six years as a bootstrapped independent business, Street Fight has been acquired by Brandify — and we couldn’t be more excited. The pairing will provide resources to significantly expand Street Fight’s content, events, and research, and will allow us to launch new offerings to create greater value for the industry.
No longer a taboo, law firms are aggressively using digital channels to recruit clients, in response to changes in consumer behavior. According to a survey by FindLaw, 74% of prospects who begin their searches online end up contacting their choice firms via phone. Eighty-six percent of consumers start their online research with search engines, and a small-but-growing 3% relies on social media.