Turf Talk | Street Fight

Turf Talk

Patch: Here’s Ten Things We’re Doing RIGHT

21 Comments 21 March 2013 by

Anyone paying attention to this column knows I've dedicated plenty of thought to AOL's efforts in local, primarily via its Patch effort. Some at Patch/AOL were unhappy. Others mailed me with even more colorful complaints, or "can-you-believe-this" vignettes. So I wanted to turn the tables on myself a bit and challenge Patch to sell us on what is going right...

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Turf Talk

Just Another Chat With a Frustrated Patch Editor

11 Comments 26 February 2013 by

"We have had two conference calls in a row the last two weeks with the people at HQ excitedly talking about big ideas that are going to get us to profitability, but the ideas sound like bad ones, not to mention ones that they have already tried," said this editor, a mix of frustration and exasperation in his voice. "They are getting farther away from the hyperlocal vision and really pushing generic SEO content to try and get unique visitors..."

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Turf Talk

Location + Mobile + Ads: Verve CEO Says People Are Set to Get It

No Comments 07 January 2013 by

"I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising," says Verve Mobile's chief, Tom MacIsaac. "If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print."

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Turf Talk

Mobile Digital Mood Ring? Gravy Targets Hyperlocal Events — All of Them

No Comments 18 December 2012 by

I recently caught up with Jeff White, the serial entrepreneur behind timeRAZOR's app. Among other things, Gravy asks users what kinds of events and experiences they are in the mood for — rather than presenting them with a menu of options...

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Turf Talk

USA Today Publisher Larry Kramer Looks to a Local Future

2 Comments 20 November 2012 by

"This whole company is hyperlocal," Kramer says when asked about Gannett's locally targeted news. "We've got 81 newspapers and 23 TV stations, all with local news operations." At the new multipurpose "breaking news" desk he is developing, editors from the flagship paper will work face to face with representatives from local papers and other Gannett media properties...

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Turf Talk

Creating a City Guide from Scratch? Maybe if You’re a ‘Cool Kid’

No Comments 08 November 2012 by

Carlos Gutierrez and and Erika Leal, founding editors of thecoolkidsguide.com, are building a city-guide-cum-entertainment-site for not only big metros but also for smaller, under-served towns (at least that's the plan). I asked Gutierrez the obvious question first: So many have come and gone; others are moving along (Patch, Yelp, Zvents, Foursquare); still others (LivingSocial, etc.) are morphing toward city guides. Why a city guide?

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Turf Talk

Guess Who Has a Hyperlocal Foothold in 156 Locations?

No Comments 31 October 2012 by

So what exactly is the CBS Local product for consumers, merchants and advertisers? "We are local media business that is focused on four areas: News, Sports, Music and Lifestyle content," said CBS Local Digital Media president Ezra Kucharz in an email interview. "We reach consumers online, mobile and over-the-air. Merchants and advertisers work with us to reach consumers whether on a national or local level."

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Turf Talk

Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS

3 Comments 23 October 2012 by

Forget about the "last mile," this Cambridge, Mass.-based company plans to close the last meter, with light-based technology to target shoppers within a a few feet. Street Fight sat down with CEO Aaron Ganick after the dust had settled on their recent funding announcement to find out whether his product could change hyperlocal commerce — or if it was just technology searching for a problem...

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Turf Talk

We’ve Seen the Past — And It Is ‘The Neighborhood’

2 Comments 25 September 2012 by

For the past few years, social startups have been spiraling inward toward a smaller and smaller target: your neighborhood, your block. Now Patch is going all in by to leverage neighborhoods through communities of interest. But maybe neighborhoods are an artificial constructs, with borders that mean little even to those they bind. If that's the case, we need to rethink a lot more than design and tools and lessons of the past...

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Turf Talk

From Deep Data to Human Help, 2012 Continues the Local Revolution

1 Comment 28 December 2011 by

I think I'll forego predictions I would have made based on iterations that got us to this point in 2011. I'd rather take a broader view with some thoughts that are as much attached to the local past as to the future...

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