On Location

LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile

No Comments 24 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo's continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; the re-emergence of RFID for grocery checkout; a Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile...

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On Location

LBMA PODCAST: Square, BlockAvenue, and PlaceIQ CEO Duncan McCall

1 Comment 17 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about rumors that Facebook is looking to purchase Waze for $1 billion. Meanwhile, Square is set to check in to Foursquare’s neighborhood; BlockAvenue launches to give your city a grade; and Unilever goes hyperlocal with its rewards program. Plus special guest Duncan McCall, CEO of PlaceIQ.

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On Location

LBMA PODCAST: Dwolla, Kiip, MoodMedia, and Now Founder Ben Broca

No Comments 10 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about ISIS's plan to bring loyalty to vending machines. Meanwhile, Dwolla closes their $16.5 million series C; Kiip powers the “sour to sweet” campaign for Sour Patch Kids; MoodMedia pinpoints you by the music your hear; Google Now! comes to the iPhone and leaves a lot to the imagination; Foursquare is about to sell your data; and PJs that tell stories. Plus special guest Ben Broca, founder of Now...

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On Location

LBMA PODCAST: Visualizing Your Check-ins & Twist’s Edward Marks

No Comments 03 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan looks at Swipp, Punch.in and Fiz. Meanwhile, Visa works with Fandango for location-based offers, and independent fuel retailers band together to create their own payment and loyalty initiative. Resource of the week is the history of location-based games in one infographic, and an interview with special guest Edward Marks of Twist...

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On Location

LBMA PODCAST: Tempo Founder Discusses Calendars as an OS

No Comments 26 April 2013 by

Welcome to This Week in Location Based Marketing. In this week's episode, hosts Rob Woodbridge and Asif Khan talk about Nike's use of 3D holographs to sell shoes in Amsterdam; paying by sound in Beijing; K-Mart uses check-ins to promote the world’s largest bake sale. And special guest Raj Singh, founder of Tempo talks about the calendar as the operating system.

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On Location

LBMA PODCAST: The Importance of Localization for Mobile Gaming

No Comments 19 April 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan look at why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; and will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car? Plus special guest Darya Trushkina, VP Business Development at Game Insight...

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On Location

LBMA PODCAST: David Lieb Ushers in the ‘Age of Inference’

No Comments 12 April 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan look at a new universal ad metric; Tata Docomo makes it easy to check in without GPS or internet (but why?); and Glympse moves onto the streets inside of BMW. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey...

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On Location

PODCAST: This Week in Location-Based Marketing — PubNub

No Comments 29 March 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan discuss whether Foursquare can make the switch from check-ins to discovery; Apple is awarded a patent for augmented reality on top of live video; Volkswagon makes driving more social; and Microsoft is testing yet another option for mobile payments. Plus special guest, Todd Greene, co-founder and CEO of PubNub on the emergence of real-time apps.

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On Location

PODCAST: This Week in Location-Based Marketing — Ping Mobile

No Comments 22 March 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan discuss LinkedIn's rumored acquisition of the Pulse News Reader. Meanwhile Posse saddles up and moves to the U.S.; the earth’s magnetic field may hold the key to indoor location; and Quri gives brands a little leverage. Plus special guest Shuli Lowy from Ping Mobile on SMS marketing...

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On Location

PODCAST: This Week in Location-Based Marketing — WillowTree

No Comments 15 March 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan report back from DX3 Canada. Meanwhile, ShopSavvy transitions to a retail app and U-Haul brings augmented reality to Detroit. Plus special guest Blake Sirach, VP Design for WillowTree — the makers of the Brooklyn Nets and Barclays Center mobile app experience.

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How Local Search Is Getting Mobile and Social

Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. Are people really using the social media platform to find small businesses — and what does that say about the future of local search?

What Hyperlocal Acquirers Are Looking For

2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. Here’s a quick look at four major players who may currently be in the hunt for locally focused acquisitions and what each might be looking for.

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