On Location

How Location-Based Services Are Reinventing Radio

No Comments 16 May 2012 by

Local radio offers an ideal platform for the delivery of location-based services. Many digital radio technologies are already being used to collect information about users and disseminate target ads. Radio has reached a turning point according to Pandora founder Tim Westergren: “At the core of that transformation is personalization."

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On Location

PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

No Comments 11 May 2012 by

In this week's episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile...

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On Location

How Local Gyms Can Use LBS Fitness Apps

1 Comment 08 May 2012 by

Mark Hemphill, Founder and COO of ScreenScape says that “place-based media is a natural fit for fitness clubs. There are tons of applications ranging from fitness videos, to membership drives and loyalty programs that make it a natural application for both venue enhancement and member engagement.”

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On Location

PODCAST: This Week in Location-Based Marketing — Kodak, Gopogo

No Comments 04 May 2012 by

In this week's episode, hosts Rob Woodbridge and Asif Khan look at Kodak's attempts to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch — and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post...

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On Location

With the Rise of Social Discovery Apps, Purpose and Privacy Are Key

No Comments 27 April 2012 by

When building social discovery apps, the bottom line is transparency. Users need to maintain control over their data, privacy settings and the ability to define their likes, dislikes and other preferences...

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On Location

PODCAST: This Week in Location-Based Marketing — Banjo, Ditto

No Comments 27 April 2012 by

In this week's episode, hosts Rob Woodbridge and Asif Khan discuss: Banjo's one million users, Mastercard's daily deals service, Ditto acquired by Groupon, and Square’s insane valuation. Plus a special appearance by Jyri Engestrom of Ditto...

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On Location

How Digital Merchant Marketplaces Are Enabling Hyperlocal Commerce

No Comments 20 April 2012 by

When we think about online marketplaces, the giants in the field (eBay, Amazon and Craigslist) immediately come to mind. But a new crop of location-based marketplaces is now empowering consumers and small businesses alike to buy and sell products and services from one another in their own backyard...

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On Location

PODCAST: This Week in Location-Based Marketing — Picksie, AisleBuyer

No Comments 20 April 2012 by

In this week's episode, hosts Rob Woodbridge and Asif Khan discuss some big acquisitions in the space, starting with Facebook’s purchase of Tagtile and Instagram, and Intuit's acquisition of AisleBuyer. Retail’s revival is happening through location and mobile with PointInside’s nSide, Picksie’s ticket purchasing and Jetshop’s pop-up stores in Stockholm + AisleBuyer’s founder, Andrew Paradise...

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On Location

Bringing Augmented Reality Marketing to Every Business

No Comments 13 April 2012 by

For years, marketing and advertising agencies have strained themselves trying to isolate the most effective, meaningful and lasting image to sell their product. Now, brands are able to visually and audibly foster experiences which consumers can be a part of. Augmented reality is still in infancy, and it seems that there are no limitations to the communication potential it embodies...

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On Location

PODCAST: This Week in Location-Based Marketing — Shopkick, Glancee

No Comments 13 April 2012 by

In this week's episode, hosts Rob Woodbridge and Asif Khan discuss Urban Airship stacking the deck for contextual notifications; Shopkick and ExxonMobil offer discounts on everything but gas; Foursquare enters the take-out food fray; The Tap Lab and Skout raise some funds; Geosentric shuts down; and special guest, Alberto Tretti of Glancee.

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“I did not want to be mayor of my dentist’s office. Why did I even check in?” wondered Digital First Media's Steve Buttry in a recent tweet. Street Fight's David Hirschman takes a look at check-in services from a consumer perspective, and tries to figure out why we feel so compelled to use services like Foursquare.

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Where Facebook starts to get "spooky powerful" is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends.. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business.

The ‘Twisted Thinking’ Behind SMB Self-Service

Closely CEO Perry Evans unpacks the ideas behind attempts to create self-service platforms for SMBs to place online ads: "Technology comfort alone will not drive scaled merchant participation."

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