Off the Block | Street Fight - Part 6

Foursquare ‘Opens for Business’ as Questions Loom

Steven Jacobs

Foursquare ‘Opens for Business’ as Questions Loom

Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…

With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’

Steven Jacobs

With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’

More data on a faster device means new opportunities for data-heavy hyperlocal developers, which should open up some new innovations by developers. And while the omission of near-field communications may dash the hopes of some who looked for Apple to push into payments, it does not diminish the potential impact of iOS6, the operating system announced in June, and its key feature — Passbook…

Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?

Steven Jacobs

Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?

As the consumer’s relationship with local information has shifted from search to discovery, so has their relationship with maps. The question for Google and Apple is whether 3D mapping is an innovation built to sustain, or disrupt, the search-based local web that Google envisioned when it launched Maps in 2005…

As Deals Look Forward, a ‘Red Herring’ Threatens Growth

Steven Jacobs

As Deals Look Forward, a ‘Red Herring’ Threatens Growth

For LivingSocial, a strong editorial voice in selecting and presenting “experiences” – whether online or offline — makes its brand harder to replicate. Voice, whether that’s conveyed through the kind of deals offered or through the content that surrounds it, is hugely important to creating value that’s resistant to the degenerative pull of commoditization…

Study Finds That Daily Deals Might Actually Be a ‘Sustainable’ Model

Steven Jacobs

Study Finds That Daily Deals Might Actually Be a ‘Sustainable’ Model

A new report indicates that the daily deal is far more sustainable than previously thought. The Rice University study took a deep dive into the longitudinal impact of daily deal campaigns and found that key performance metrics like customer acquisition and value remained steady even as businesses ran seven or more campaigns. Street Fight caught up with Utpal Dholakia, the author of the study, to discuss what the research means for the industry…

As Passive Loyalty Platforms Arise, Will Merchants Miss the Check-In?

Steven Jacobs

As Passive Loyalty Platforms Arise, Will Merchants Miss the Check-In?

What effect does asking less of the consumer have on the value proposition for the merchant? For companies like Foursquare whose product is built on user-generated data, a passive platform means less relevant and lower quality content. The check-in, for all its issues, created over two billion pieces of content in less than three years…

$16 Billion Later, Facebook Eyes Local

Steven Jacobs

$16 Billion Later, Facebook Eyes Local

If we take Facebook Offers as indication of the company’s forthcoming plan of attack in the local space, self-serve, in one form or another, will be at the core of its strategy. The company will likely invest heavily in educating merchants about self-serve advertising, and, with Offers, help teach merchants about the fundamentals of commerce-based marketing…