Off the Block | Street Fight

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Why Local Marketing Is a Function of Commerce, Not Media

2 Comments 13 January 2015 by

I’ve come to believe that the initial narrative about digital — the one about eyeballs simply moving online — actually impedes an effective analysis of the local marketing industry. Once we see local marketing as a function of commerce (ad not media) we start to find a more dramatic shift than previously thought.

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Report: Legacy Sales Teams Struggle With Digital Product Sales

No Comments 08 January 2015 by

The local media industry has come to rely on its sales force as one of its most valuable assets. But a new report from Borrell Associates finds that the legacy sales forces employed by local media companies often struggle to sell digital products…

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Could the Mobile Ad Industry Spin off a Data Business?

No Comments 07 January 2015 by

The data collected by mobile companies is often far more comprehensive than their online counterparts, offering insights into the complexities of consumer behavior between places — not just websites. The question facing mobile advertising executives is whether that data might actually become a business in its own right.

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How Ordering Liquor Online Could Open Up the Local Marketing Industry

No Comments 06 January 2015 by

The adoption of Internet-connected commerce systems, from consumer-facing networks such as Drizly to modern point-of-sale networks such as Square, is a key element in the shift of local marketing dollars to digital…

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Twitter and Foursquare Make a Better Match Than You’d Think

No Comments 18 December 2014 by

Reports surfaced yesterday that Twitter may partner with Foursquare to help the microblogging service develop a new local discovery feature. In the perennial speculation about Foursquare’s future, the rumors lead us to ask: would a Twitter tie-up make sense?

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The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the "great Irony" of an increasingly sensitive Internet constituency...

Why Pat Sajak Wants to Power Hyperlocal Daily Deals for SMBs

No Comments 10 December 2014 by

The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the “great Irony” of an increasingly sensitive Internet constituency…

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WeddingWire CEO: Building Technology For The Ephemeral Consumer

No Comments 02 December 2014 by

The ephemeral quality of the wedding consumer creates a fascinating dynamic for technology companies that serve the market. Last week, Street Fight caught up with WeddingWire CEO Tim Chi to talk about the changing opportunity for vertical marketplaces, and the role of software in building relationships with merchants…

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Hyperlocal M&A in 2015 — Here’s What Some Potential Acquirers Are Looking For

No Comments 02 December 2014 by

With the new year just around the corner, corporate development teams are undoubtedly gearing up for 2015 acquisitions. The local technology industry saw plenty of M&A activity in 2014 and remains poised for another busy year as established firms look to stay on top and a new batch of public companies come into capital…

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A handful of ex-engineers from Google and a specialist from Stanford want to take their learning from playing traffic cop on the web to solve the congestion problems plaguing some of the world’s business cities. Their insights into managing congestion at Urban Engines could have valuable lessons for managing local commerce...

What Do The Internet and Your Commute Have In Common? A Lot More Than You Think.

No Comments 20 November 2014 by

A handful of ex-engineers from Google and a specialist from Stanford want to take their learning from playing traffic cop on the web to solve the congestion problems plaguing some of the world’s business cities. Their insights into managing congestion at Urban Engines could have valuable lessons for managing local commerce…

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The Clever Solution Behind Path’s Place Messaging Service

No Comments 10 November 2014 by

In late September, the company added a feature to its messaging app called Places that allows users to text local businesses with questions, and, often within minutes, receive an answer. The experience is simple and habitual for both merchant and consumer, yet the infrastructure inside is a patchwork blend of technology and people that demonstrates […]

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