The Local Network | Street Fight - Part 2

The Local Network

Can Local Media Find New Opportunities by Catering to Brands?

5 Comments 01 April 2013 by

"Journalism is Dead, Long Live Journalism" is the theme of a conference I'll be attending this week in Denver. And the name isn't a surprising one — there's been a lot of angst lately about the emerging business models for digital journalism. Futility can be difficult, but it also can bring sea change. With that in mind, here are a few of the ideas I'll likely be discussing with folks at the conference.

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The Local Network

Alt-Weeklies Struggling — Can They Leverage SMB Relationships to Connect Online?

2 Comments 18 March 2013 by

While alt-weeklies really used to own the market for irreverent commentary and events listings in cities around the country, the introduction of online competition over the past decade has really degraded their snarky monopolies. Tiffany Shackelford, executive director at the Association of Alternative Newsmedia (AAN), spoke to Street Fight recently about how alt-weeklies need to evolve their strategic thinking...

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The Local Network

Local Listings Spread — From One Site to Hundreds

3 Comments 22 January 2013 by

One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. For SMBs, the new marketing strategy favors dispersed deployment of enhanced content across multiple media and mobile services...

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The Local Network

4 Hyperlocal Trends to Watch in 2013

10 Comments 03 January 2013 by

2012's rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom-and-pops to spend money on newfangled marketing methods. Last year's intense startup activity has revealed four trends going into 2013...

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The Local Network

Parsing the Value of Social Media Brand Advocates

No Comments 21 December 2012 by

Although building a brand advocate network on social media potentially involves a lot of quid pro quo costs, it also likely creates stronger commercial relationships with the customer base than any campaign involving an attempt to buy loyalty with a discount coupon...

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The Local Network

What Kinds of Mobile Ads Are Most Effective?

1 Comment 14 December 2012 by

Mobile advertising works best when it's not in the form of a banner ad. On a panel at the Mobile Loco conference in San Francisco this week, participants agreed that the most promising approach is serving interesting content formatted to smartphones and tablets as a part of a contextual marketing strategy. The more an advertisement looks like a mobile app, the more consumer acceptance it will garner...

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The Local Network

SMB Social Media Is All About Branding, Not Conversions

3 Comments 05 December 2012 by

SMBs may become frustrated when they can't see tangible results from social media, but they should realize that most of their potential customers are absorbing and reacting to social media conversations and understanding brands through these interactions. Brand marketing, not the 0% conversion rates, is social media's key strength...

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The Local Network

How SMBs Can Take Advantage of the Holiday Shopping Season

1 Comment 21 November 2012 by

To prepare for Black Friday and the rest of the holiday shopping season, SMBs need to research the lowest prices being displayed online for products they sell, and determine a pricing structure of "lowest online price + alpha" that will persuade a consumer to purchase from them...

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The Local Network

Hyperlocal Retail Directories Go After ‘Shop Local’ Consumers

No Comments 25 October 2012 by

Two key reasons why consumers shop local is immediacy of purchase and physical confirmation of product, (i.e. making sure a shoe fits). Fab and Etsy can't ship their products to you for delivery this afternoon — and it's tedious for a consumer to filter product offerings based on retail location. That leaves room for hyperlocal retail directories like GatherLA.com , which curates designers in Los Angeles for discovery by local consumers...

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The Local Network

TurnHere Becomes Local Photo/Video Marketplace SmartShoot

2 Comments 11 October 2012 by

Turnhere, founded in 2005, leveraged the video marketing wave by working with resale partners like Yelp and Citysearch to help SMBs create one-minute video sales pieces. According to the company's CEO, Turnhere could boast a compelling capture rate, over 80% of inquiries for this short SMB video would result in a transaction. So with high close rates embedded in the business model, why pivot?

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