The Local Network | Street Fight - Part 2

Extending User Reviews to Places, Block by Block

Patrick Kitano

Extending User Reviews to Places, Block by Block

Block Avenue launched last week with an offering that gives locals the opportunity to grade their neighborhoods, blocks and businesses down to the building level. Users assign grades from A to F on specific blocks and for businesses, which are displayed on maps to show the destination spots (A’s) as well as danger zones (F’s)…

Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’

Patrick Kitano

Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’

A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other, but I see three major hurdles to the adoption of these localized services. Local networks require critical mass, they require ringleaders, and they require neighbors who are willing to share online with people near enough to stalk them…

Using Twitter as a Hyperlocal Media Utility

Patrick Kitano

Using Twitter as a Hyperlocal Media Utility

Although often associated with breaking news distribution, Twitter is more than a broadcast channel; it can facilitate the local B2B, B2C and C2C communication required for a truly active online bulletin board. The shared economy will work most efficiently with a communal media infrastructure that facilitates the messaging required to match transactional participants…

Using Content Management Tools to Unleash Local Media

Patrick Kitano

Using Content Management Tools to Unleash Local Media

Rebelmouse, the creation of Paul Berry, ex-CTO of the Huffington Post, is a publishing platform that curates articles from the tweets, retweets and links from Twitter and Facebook accounts and displays them in the now popular Pinterest-tile format. The new platform validates how easy it is to leverage social media for publishing…

Helping SMBs Understand the Importance of Social Marketing

Patrick Kitano

Helping SMBs Understand the Importance of Social Marketing

Most small businesses are still stuck in the Golden Age of Advertising, and don’t understand the concepts behind this marketing sea change. They see a brand new industry full of hundreds of startup companies babbling about seemingly identical solutions to a marketing methodology they can’t quite grasp. Here are three simple concepts SMBs need to understand about social marketing…

The New Local Delivery Systems

Patrick Kitano

The New Local Delivery Systems

The consumer decision now becomes: do I spend my precious hour driving and dickering at the store, or do I spend $20 for somebody else to do this for me? As crowdsourced delivery services gain acceptance, it’s not hard to imagine big brands like Apple Store, Home Depot or any restaurant chain leveraging delivery as a competitive advantage…

As More Users Consume Local Video, SMBs Need to Stay Ahead of the Curve

Patrick Kitano

As More Users Consume Local Video, SMBs Need to Stay Ahead of the Curve

Over time, the torrent of user-generated and user-organized visual media will cascade into greater consumption and adoption of video over text as the preferred way to receive information. As that evolves, small businesses will need to create more original video content, giving consumers an easier, more descriptive way to assess their business…

Social Curation Tools Like Pinterest Are a Great Fit for Local

Patrick Kitano

Social Curation Tools Like Pinterest Are a Great Fit for Local

Curation services are coming of age because people are increasingly using their smartphones to upload pictures and videos on the fly. As user-generated media continues to flourish, its local manifestations (and curated collections of contributed content) will paint a far more diverse and detailed picture of a community than coverage by paid media…

Using Social Media to Mobilize a Local Community

Patrick Kitano

Using Social Media to Mobilize a Local Community

“Cash mobs” are the first evidence of community-coordinated mob activity organized by traditional civic and business groups. In a cash mob, a local store or restaurant is designated as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event…

Will Microlocal Work for Community Bulletin Board Sites?

Patrick Kitano

Will Microlocal Work for Community Bulletin Board Sites?

Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…