"I think we're in a place where the larger media organizations are in the second cycle of trying to rethink hyperlocal, and in the meantime there have been some smaller innovators, often ex-journalists themselves, who are starting to develop out of it," says the Bourneville Village publisher. "The key still remains having people in place to sell ads."
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Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed.
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether.