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Heard on the Street

Do Hipsters Do Hyperlocal?: Bedford + Bowery Editor on Communities and Culture

No Comments 26 June 2013 by

NYU's hyperlocal East Village blog is growing up and adding a few new 'hoods. The Local, which had covered New York's East Village and the Lower East Side, has become Bedford + Bowery, a site that now also covers the Brooklyn neighborhoods of Williamsburg, Greenpoint, and Bushwick. So what makes these neighborhoods — hipster havens of the highest order — a fertile proving ground for hyperlocal? We spoke with Daniel Maurer, the NYU professor who oversees the venture to talk a bit about how the project has evolved...

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FiveStars Partners With Rogers in Canada, Launches ‘Vicinity’

No Comments 29 May 2013 by

FiveStars and Canadian media giant Rogers Communications have launched a new local customer loyalty service called Vicinity, which represents the California-based company's first foray into international markets....

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Publisher Dave Harte Weighs in on the Quest for Hyperlocal Success in the U.K.

No Comments 23 April 2013 by

"I think we're in a place where the larger media organizations are in the second cycle of trying to rethink hyperlocal, and in the meantime there have been some smaller innovators, often ex-journalists themselves, who are starting to develop out of it," says the Bourneville Village publisher. "The key still remains having people in place to sell ads."

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Jim Moran

Yipit Co-Founder: Hyperlocal Is Coming to Be Defined By ‘Marketplaces’

2 Comments 18 April 2013 by

"I think what would surprise most people is that the 'daily deal' industry is actually stable and increasing," Jim Moran told Street Fight. "By this point the vast majority of revenue is driven by repeat customers, both on the consumer and the merchant size. One time users have moved on over a year ago, and the market will now grow as offer quality and user experience continues to improve. ... The only thing surprising to me about the daily deal industry is that we still haven't been able to agree on a better name for it."

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Wanderful Media Revamps Find&Save With Personalization in Mind

No Comments 12 April 2013 by

"We're building toward a completely personalized experience, like Netflix," said Dave Thomsen, the company's EVP of product design. "When you're logged in, you get a unique circular that's customized for you based on what we know about you." So the product will understand what you have looked for in the past and show deals you might be interested in now...

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Layar Shifts Focus From AR to Print, But Has Hopes for Geo-Located Future

1 Comment 08 April 2013 by

When Layar launched in 2010, a lot of excitement about the Dutch company stemmed from its augmented reality browser. But while the concept was very cool to local-focused techies, it didn't quite catch on with regular users the way that it needed to...

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A Year After Its SXSW Moment, Highlight Keeps Working to Connect People Nearby

No Comments 28 March 2013 by

Paul Davison's location-based startup Highlight has had a strange trajectory. It was the darling of South by Southwest in 2012, then soon lost its sheen for a variety of reasons, prompting a series of "What Happened to Highlight?" posts around the time of this year's Austin event. Street Fight recently caught up with Davison to talk about retrenching, the definition of fun, and his very real belief that using Highlight can change the world around us.

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Banjo Founder: ‘Emotional Connection’ Is Key for Mobile

No Comments 07 March 2013 by

In less than a year, social discovery app Banjo has jumped from fewer than a million users to over four million. The mobile service allows users to discover real-time data across social networks and learn more about places, and it recently launched a tablet app. Street Fight caught up with Banjo founder and CEO Damien Patton to chat about the future of mobile, making money, and the value of data...

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Yodle CEO: Nearly 40% of the Leads We Generate Come From Mobile

No Comments 04 February 2013 by

In the fast-churning world of small-business-focused digital start-ups, Yodle's nearly eight years in the business already make it a bit of a veteran player. Street Fight recently caught up with the company's CEO, Court Cunningham, to talk about the future of mobile advertising and why small business websites are still so important as marketing channels...

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Heard on the Street

Weather Channel SVP: Changing the Pitch on a Local-by-Local Basis

No Comments 02 January 2013 by

Eric Hadley, the Weather Channel's senior vice president for partner solutions and ad trade marketing, recently spoke with Street Fight about the local-national tension in weather coverage and information, the secrets behind Weather Channel's success on mobile, and his predictions for the coming year. He will be appearing as a speaker at Street Fight Summit in New York later this month as part of an IAB-led panel titled "Using Location to Monetize Mobile Inventory."

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