Commentary | Street Fight

As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?

Tom Grubisich

As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?

“An interesting thing is that Facebook has been a leader for so long [that] it’s become oversaturated on the buy side, and prices are going way up. There’s an opportunity for other vendors who can provide similarly granular audience information to seize some of that market share,” says Kitewheel CEO Mark Smith.

5 Tips for a Successful Mobile Coupon Strategy

Dan Slavin

5 Tips for a Successful Mobile Coupon Strategy

Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?

How Peoria Journal Star Did a Lot More With Less After Deep Cuts Shrank the Newsroom

Tom Grubisich

How Peoria Journal Star Did a Lot More With Less After Deep Cuts Shrank the Newsroom

“We made it our mission, working with our publisher at the time, Ken Mauser, that we would reach out to the people of the South Side and make sure they had a place where they could tell us about the good things happening where they live,” Peoria Journal Star Executive Editor Dennis Anderon says of reaching out to neglected community members.

Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

David Card

Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

By now, consequences of the negative aura surrounding Facebook’s role in customer info abuse, fake news, and Russian political meddling should have started to take hold. Yet over half of local merchants we polled said they would continue to use Facebook as they had previously, and only one in five said they may use it less.

Google’s Local Improvements—Posts Become Essential, and Mike Wins the Bet!

David Mihm and Mike Blumenthal

Google’s Local Improvements—Posts Become Essential, and Mike Wins the Bet!

“Google’s made plenty of laudatory improvements to Google My Business and associated products over the past 24 months, and there does seem to be a qualitative shift in the way it’s approaching the space,” David Mihm tells Mike Blumenthal in their biweekly column.

GateHouse Media’s Kirk Davis Argues Chain Is Becoming a ‘Leader in Community Engagement’

Tom Grubisich

GateHouse Media’s Kirk Davis Argues Chain Is Becoming a ‘Leader in Community Engagement’

Cost-cutting equity funds have hollowed out scores of daily newspapers, turning their communities into “news deserts,” the critics say. But Kirk Davis, CEO of GateHouse Media, counters that the equity-funded conglomerate is transforming its 144 dailies into tribunes of the people. He makes his case in this Q&A.

What Happens When Knowledge Panels Aren’t Actually Knowledgeable?

David Mihm and Mike Blumenthal

What Happens When Knowledge Panels Aren’t Actually Knowledgeable?

In the latest of their biweekly columns, David Mihm and Mike Blumenthal explore what they find to be a troubling practice on Google’s part: granting select platforms the power to insert themselves into a local business’ knowledge panel without any recourse for the business or verifying that the information is accurate.