Case Studies | Street Fight - Part 2

Case Studies

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

No Comments 20 February 2014 by

As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek's mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone...

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Case Studies

Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience

No Comments 12 February 2014 by

If sales of a particular menu item seem slow this month, then Lucas Clarke is curious to know why that is. The director of marketing at MAD Greens, a Colorado-based chain of restaurants that specializes in seasonal salads and sandwiches, Clarke uses the data from his company’s card-linked mobile loyalty program to learn about sales trends in real-time...

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Case Studies

Case Study: Pizza Chain Uses Customer Data For Targeted Offers

No Comments 22 January 2014 by

At Patxi’s Pizza, a pizza chain with 12 locations in California and Colorado, marketing manager Jordana Heinke uses the purchasing data she gathers through her company’s mobile loyalty program to send highly-targeted offers to her most frequent customers. “We can immediately see changes happening with volume of interest and redemption if we change a reward,” Heinke says...

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Case Studies

Case Study: Tennessee Cafe Fends Off Daily Pitches From Hyperlocal Marketers

No Comments 24 December 2013 by

“You can buy ads and you can post things on Facebook all day long, but unless somebody actually understands your passion and understands what you’re trying to do for the community, they’re not going to tell their friends,” says Reveille Joe Coffee's Matthew O'Dell.

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Case Studies

Case Study: Caribou Coffee Amps Up Holiday Sales With Mobile Gift Cards

No Comments 19 December 2013 by

In an effort to enhance Caribou Coffee's mobile marketing capabilities, and spur a boost in gift card sales during the important holiday shopping season, vice president of marketing Michele Vig launched an eGift card initiative in early November. Now, customers who purchase eGift cards online can send their gifts to friends via email. Recipients can then redeem their gifts by showing their smartphones to a cashier or printing the gift card at home and handing over a paper printout...

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Case Studies

Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program

No Comments 12 December 2013 by

When it comes to hyperlocal tools, the whole is often greater than the sum of its parts. That’s what Jersey Mike’s chief marketing officer Rich Hope has discovered since launching a redesigned mobile application that integrates online ordering with a customer loyalty program earlier this year. “I don’t think anybody has combined the loyalty program and online ordering yet and completely integrated the two,” Hope says...

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Case Studies

Case Study: Lenovo Uses Local Search Tactics to Drive In-Store Sales

No Comments 21 November 2013 by

How does a brand without its own brick-and-mortar stores drive offline sales? That’s the question that Donna Bedford and Rick Medeiros have struggled with as they continue to develop Lenovo’s local search strategy. “We’re starting to think, how do we start becoming more hyperlocal? We’re a global company, so how do we develop that hyperlocal presence and really try to make sure that people clearly know who we are,” Medeiros says...

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Case Studies

Case Study: Pizza Hut Upgrades Mobile Ordering With Localized Deals

No Comments 14 November 2013 by

Almost two decades after Pizza Hut first began accepting orders online, the company is continuing to beef up its digital presence. The latest step is a major overhaul of the Pizza Hut mobile app, upgrading the online ordering experience with location-aware features and user-recognition capabilities...

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Case Studies

Case Study: Udi’s Pushes Targeted Messages Using Hyperlocal App

No Comments 30 October 2013 by

Getting customers to participate in Udi’s Food’s paper-based loyalty program was never a challenge for Angie Hoagland, director of brand development for the Colorado-based company. But as the years went by, it was the lack of data that Hoagland was able to collect from the punch card program that led her to start looking for mobile alternatives...

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Case Studies

Case Study: Cosi Drives In-Store Visits With Mobile Campaign

No Comments 23 October 2013 by

Traditional media buys can generate brand awareness, but when it comes to driving foot traffic, it’s all about mobile. “The most important thing for us is to drive traffic to either increase visits from current customers or to bring new customers in,” says Marc Lapides, director of marketing at Cosi, the fast-casual restaurant chain with more than 100 locations in 16 states and the District of Columbia. “We really wanted to find a way to use mobile technologies to drive people into the store.”

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