Walk into any coffee shop in the late afternoon and you probably won’t have a problem finding an open table. That afternoon lull can be tough to overcome. At Sunshine Coffee Roasters in Northern California, owner Mike Doherty’s approach adds a shot of technology to established customer outreach tactics. He relies on his cloud-based POS system, ShopKeep, for the majority of his promotional work and business management.
Social media, search engines, and local review sites can all generate attention for businesses in the home services industry, but when it comes to actually making sales and closing deals, nothing beats the effectiveness of a good old-fashioned telephone call. “Listening to how my associates communicate with clients is important,” says All Plumbing’s Kabir Shafi.
Keeping on top of the endless stream of reviews posted on Yelp, Facebook, Twitter, and TripAdvisor each day can be time-consuming for a busy small business owner. Responding to negative reviews can be emotionally draining, as well, so Brian Wilson decided to take another route.
Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.
Like many merchants, the team behind Boba Guys relies primarily on unpaid marketing campaigns for customer retention, using organic tactics like posting exclusives and inside news on social media. Ten percent of Boba Guys’ marketing is aimed at customer acquisition.
Fig & Olive’s guest management system has been set up to match reservations to POS data, which allows marketer Matthew Joseph to track the dining habits and visit frequency of guests. This information is then used to run automated marketing campaigns.
With the goal of retaining and converting more leads for his agency, Outlook Bench Group’s Nii Akwei went in search of a product he could use to connect with website visitors in real-time.
In addition to social media channels like Facebook and YouTube — where Padilla shares how-to videos and articles that might be helpful to his customers — Victory also upgraded its website to offer instant online quotes and inventory lookup information…
Given its location in the mid-Market area of San Francisco, Alta CA has a unique clientele. The bustling neighborhood restaurant has customers who are willing to try out the latest apps and services, and as a result it’s become a sort-of testing ground for hyperlocal marketing solutions…
From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…