Case Studies | Street Fight

Case Studies

Case Study: Using Hyperlocal to Get Around Franchise Marketing Restrictions

No Comments 03 July 2014 by

Rather than feeling stifled by T-Mobile’s promotion restrictions, Robert Keyser, A-1 Wireless’ director of sales and operation, says he challenged himself to find a local marketing solution that would fit. T-Mobile was willing to approve his use of LoyalBlocks because the company didn’t feel that the platform would hurt their brand...

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Case Studies

Case Study: Mountain Shop Finds Balance Between Paid and Unpaid Promotions

No Comments 12 June 2014 by

Soon after taking over control of the 34-year-old mountain shop Alpenglow Sports, in Tahoe City, California, Brendan Madigan got to work crafting a strategic marketing plan that included both online and offline initiatives and relied heavily on social media for generating awareness among customers in his target demographics...

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Case Studies

Case Study: Golf Club Brings Back Deal Buyers With Rewards Program

No Comments 08 May 2014 by

In her role as manager at Southern Pines Golf Club, Elaine Millar is responsible for the digital marketing strategy for the 18-hole course. Millar uses her rewards program as a promotional tool to keep the customers she gains through local deal sites coming back for future visits after their promotions have been redeemed...

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Case Studies

Case Study: Toy Store Upgrades Customer Experience With mPOS System

No Comments 30 April 2014 by

Managing the operations, staffing, and financials at his growing after-market Lego business has left John Masek with little time to spend dealing with the technological infrastructure necessary to run a traditional hardware point-of-sale system. Mobile POS systems with integrated rewards programs can give mom-and-pop businesses an edge against large retail chains...

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Case Studies

Case Study: Frozen Yogurt Chain Integrates Payments Into Mobile App

No Comments 17 April 2014 by

No clear frontrunner has shown up in the mobile wallet space, and businesses like Orange Leaf Frozen Yogurt are tired of waiting for one to appear. Instead of utilizing an existing mobile payment platform, the frozen yogurt chain is rolling out its own mobile wallet as part of an update to its iPhone and Android app. When its mobile payments solution debuts this summer, Orange Leaf customers will be able to pay for purchases with their smartphones at the POS...

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Case Studies

Case Study: Texas Pharmacy Leverages Beacons for In-Store Offers

No Comments 10 April 2014 by

Rather than going it alone and creating a targeted marketing platform from the ground up, Tarrytown Pharmacy owner Mark Newberry opted to work with a hyperlocal startup that was looking for businesses to test out its platform. The company, Shelfbucks, offers personalized deals to people shopping in store using iBeacons...

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Case Studies

Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo

No Comments 03 April 2014 by

Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight...

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Case Studies

Case Study: Local Bakery Chain Scales With Hyperlocal Tools

1 Comment 27 March 2014 by

At Cako, a mini bakery chain in the midst of expansion, co-owner Albert Chen says it’s difficult to provide the same level of customer service when he can’t be present inside all of his stores on a 24/7 basis. One way that Chen is working to avoid the mistakes that other growing businesses have made is by utilizing hyperlocal tools that provide him with data about what products and flavors his customers are buying...

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Case Studies

Case Study: Ace Hardware Uses Mobile Tools to Drive Shoppers In-Store

No Comments 19 March 2014 by

National hardware chain Ace Hardware recently debuted a new mobile iPhone application, meant to enhance the shopping experience and encourage customers to complete their transaction at local Ace Hardware locations...

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Case Studies

Case Study: Hotel Chain’s Hyperlocal ‘Microsites’ Increase Online Bookings

No Comments 12 March 2014 by

Spurred by industry research showing that today’s travelers are more interested in creating memories than receiving discounts, Red Lion has launched a hyperlocal initiative that involves developing local “microsites” for each of the company’s hotel properties, along with localized menus, new transportation signage, and even employee nametags that offer localized tips for guests...

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