Street Culture: SproutLoud’s Reinvention Requires Collaboration

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Channel marketing automation company SproutLoud had a circular problem: the turnover was bad, which was bad for employee morale, which was causing more turnover. The company’s internal culture was deteriorating—a point at which many startups have struggled to reset their environments, and a point at which SproutLoud’s leadership team took responsibility.

Street Fight Daily: What to Know About Amazon’s Fast-Growing Ad Biz, Are Publishers Now Like Tech Vendors?

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TODAY IN LOCAL & DIGITAL MARKETING… 5 Things to Know About Amazon’s Fast-Growing Ad Biz… Are Publishers Becoming More Like Tech Vendors?… Street Culture: SproutLoud’s Reinvention Requires Collaboration…

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

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TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…

Brand Battle: The Body Shop vs Bath & Body Works

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Sponsored: To see how two personal care brands—The Body Shop and Bath & Body Works—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths and which areas fell short.

Square Announces SDK, Opening Its Platform Directly to Developers for First Time

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Recognizing and looking to capitalize on the fact that some businesses may have needs its own software does not exhaust, Square announced on Thursday the release of the Square Reader SDK, which will allow developers serving brands and SMBs around the world to redesign the check-out experience in exactly the right way for their specific businesses.

Prime Day Powers Industry-Wide Boost in Mobile App Downloads for Retailers

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Amazon’s mid-July Prime Day powered not only sales at local businesses and direct purchases on Amazon’s rival retailer sites but also spikes in mobile app downloads for those retailers, according to data released today by mobile app marketing company Liftoff.

After Downgrading Publishers, Facebook Explores New Ways to Boost Them

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We all remember the seemingly apocalyptic early 2018 announcement that Facebook would downgrade publishers in favor of foregrounding posts from users’ family and friends. Less discussed are the various changes Facebook has made since that announcement to give publishers on its platform a fighting chance.

With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations

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In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition announced just this week: full-suite marketing company Cheetah Digital’s purchase of loyalty specialist Stellar Loyalty.

Street Fight Daily: Facebook Updates Ad Measurement Practices, Mobile Audiences Skyrocket

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TODAY IN LOCAL & DIGITAL MARKETING… Facebook Updates Its Ad Measurement Arsenal With New and Revised Video Metrics… Mobile Audiences Soar as Advertisers Struggle to Keep Up… With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations…

SendtoNews Aims to Guarantee Brand Safety for Advertisers

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Publishers like Facebook and YouTube often cause consternation for advertisers over brand safety. Content delivery and advertising company SendtoNews promises to change that state of affairs with its service. “We’re completely brand safe,” said CEO Matthew Watson.

Street Fight Daily: Fact Checking Some Location Targeting Claims, Amazon Go Officially Has Competition

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TODAY IN LOCAL & DIGITAL MARKETING… Location Targeting is Nothing Without the Facts to Back it Up… Standard Cognition Is First Amazon Go Rival to Unveil Deal with Stores… SendtoNews Aims to Guarantee Brand Safety for Advertisers…

Street Fight Daily: Brands Shift Digital Spend to Local, The Enduring Benefits of Mobile Apps

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BRANDS, PUBLISHERS, CUSTOMERS… Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local… The Enduring Benefits of Mobile Apps for Brands…
Top 10 Programmatic Publishers of 2018…

Cheetah Digital Acquires Stellar Loyalty

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The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

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TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Simon Data Scores $20 Million for Big Data-Based Campaign Orchestration

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Customer data platform Simon Data is announcing this morning $20 million in Series B venture funding. Led by Polaris Partners, the round will help Simon grow as it seeks to convince marketers that it offers solutions no other CDP can.

Cedato Releases Contextual Programmatic Video Targeting Tool For the GDPR Era

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The machine learning-based tool, branded as Contextual Lookalike Targeting technology, relies on successful patterns of past video marketing campaigns (hence: contextual lookalike) to deliver future campaigns at ideal times and places based on an advertiser’s preferred KPIs.

Google Updates Search to Recommend Local Events Based on User Interests

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Google is bringing the personalization zeitgeist to local event recommendations. The company reported on its blog Thursday that it is releasing a series of new features that will make it easier for users to find essential information about events of interest to them right on search engine result pages.

Raise Report: SessionM, Perch, Pointy Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Mention Me, Standard Cognition, Cogito, and Dialpad.

Hires and Openings at Blis, TruMeasure, and Adzuna

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes moves and openings at Broadly, Cedato, Magisto, SiteSwan, and New York Magazine.

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

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TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…