Yoav Schwartz | Street Fight

How Online Review Sites Can Regain Consumers’ Trust

Yoav Schwartz

How Online Review Sites Can Regain Consumers’ Trust

As long as there are economic incentives to create bogus reviews, unscrupulous people and businesses will continue to exploit the platforms that make it easy to deceive. For the local players seeking to help users in selecting a great business, use the offline world as a guide. Require an identity, build communities of real people sharing advice, and give legitimate customers a megaphone to honestly rate the service received…