Walter Sabo | Street Fight

Why Broadcasters Need to Embrace Digital Hyperlocal

Walter Sabo

Why Broadcasters Need to Embrace Digital Hyperlocal

There are lots of hyperlocal marketing opportunities are being missed daily by traditional broadcast media. This isn’t because stations don’t want the revenue — it’s because they are so understaffed and under-funded, it’s simply difficult to devote resources to learning new technologies. But this may be exactly the right time to start investing their (very small) resources to upgrade mobile apps and improve online capabilities to tap hyperlocal dollars…