Tom Grubisich | Street Fight - Part 3

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tom Grubisich

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.

Facebook on Local News Partnerships: ‘We’re Just Getting Started’

Tom Grubisich

Facebook on Local News Partnerships: ‘We’re Just Getting Started’

The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.

‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century

Tom Grubisich

‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century

The newly published report “Media-Nxt” wants to help the local news industry not only to know what it should do, but also actually start doing it. Its main authors are the students of Sean Branagan. In this Q & A, he explains why new technology is so hard for the local news industry to adopt – but why it should and must take the leap.

Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

Tom Grubisich

Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and personal.”

Hearst’s Barrett on Talks With Facebook: Progress, but More Needs to Happen

Tom Grubisich

Hearst’s Barrett on Talks With Facebook: Progress, but More Needs to Happen

The president of Hearst Newspapers Digital Media, details what he sees as the current promise of Facebook’s nascent effort to promote subscriptions for local news publishers, and assesses the state of other major, yet-to-be-resolved issues for the publishers as they weigh their future on and with the tech giant.

Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue

Tom Grubisich

Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue

After considerable agitation from news publishers, Facebook launched a Journalism Project earlier this year “to better support publishers’ needs.” A six-month update said the Journalism Project has met with 2,500 publishers around the world to get their stories (and, no doubt, grievances) first hand and offer help with an array of Facebook products.

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Tom Grubisich

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.

Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’

Tom Grubisich

Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’

For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.