Todd Wasserman | Street Fight

News & Analysis

Spectrum Reach Extends the Power of TV Advertising

March 10, 2023March 9, 2023 by Todd Wasserman

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Spectrum Reach, the ad sales business unit of Charter Communications, and video creator Waymark introduced an AI-powered platform last month that lets businesses produce TV advertising with AI-generated voiceover in five minutes or less.

Commentary

How Badly Do Consumers Really Want Grocery Delivery?

March 16, 2016March 15, 2016 by Todd Wasserman

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Instacart is bumping up against the realities of the economy. There are two countervailing trends that are working against the idea of grocery delivery: frugality, and shopping-as-entertainment.

Commentary

What Google’s Entry Into the Home Services Space Means for Local

April 10, 2015April 13, 2015 by Todd Wasserman

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Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?

Commentary

How Google Could Transform the $20 Billion Local Television Market

March 26, 2015 by Todd Wasserman

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The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.

Commentary

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

March 19, 2015March 24, 2015 by Todd Wasserman

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For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…