Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…

Street Fight Daily: GoDaddy Goes Public, ClassPass Struggles With Success

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Shares Soar in Debut as Investors Buy Into Revamp (GoDaddy)… ClassPass: Deep Discounts, but Some Discontent (New York Times)… China’s Dianping Valued at $4 Billion (Wall Street Journal)…

Street Fight Daily: Facebook Likes Events, Square Becomes a Platform

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Making It Easier To Find Events You Want To Go To (Mashable)… How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever (AdWeek)… The Racists Next Door: Why Nextdoor’s Racial Profiling “problem” Isn’t The Company’s Fault — It’s Society’s (Pando)…

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…

Street Fight Daily: DoorDash Raises $20M, Mobile’s Impact on Google

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $40 Million for On-Demand Delivery (Recode)… Mobile Alters Landscape Where Google Operates (WSJ)… Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017 (eMarketer)

Street Fight Daily: Yelp Expands Platform, Waze Sells Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…

Street Fight Daily: Foursquare Partners With Twitter, Amazon Eyes Hotel Business

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Twitter and Foursquare Just Struck a Deal (Fortune)… Amazon’s New Hotel Business Begins to Take Shape (Skift)… Mobile Will Account for 72% of US Digital Ad Spend by 2019 (eMarketer)…

Sponsored Post: Ad Phrasing — Wording a PPC Ad for Best Performance

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This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…

Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

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