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GoDaddy

Street Fight Daily: GoDaddy Renews IPO Push, Amazon Eyes Hotels

No Comments 21 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...GoDaddy Seeks Nearly $4.5b IPO Valuation, Talks Diversifying (New York Post)... Amazon to Get Into Hotel Booking With Launch of Travel Site (Skift)... Leaked Internal Uber Deck Reveals Staggering Revenue And Growth Metrics (Business Insider)...

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Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

No Comments 20 November 2014 by

Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate...

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Sponsored Content

Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership

No Comments 19 November 2014 by

In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature. Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes advantage of their global database of ground-truth locations, which have been assigned to IP addresses...

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Headlines

Street Fight Daily: New York’s Ad Network, Adobe Bets on Location

No Comments 19 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Ads Will Fund New York City's Plan For World's Fastest Municipal Wi-Fi Network (AdAge)... Adobe All-In with Location-Based Marketing (CIO Today)... Restaurant Discovery Service Zomato Raises Further $60M (TechCrunch)...

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Headlines

UBER

Street Fight Daily: Uber’s Smear Tactics, Groupon Buys (Other) Swarm

No Comments 18 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Uber Executive Suggests Digging Up Dirt On Journalists (BuzzFeed)... Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile (TechCrunch)... U.S. Mobile Payments Market to Boom by 2019, Research Firm Says (New York Times)...

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Headlines

Street Fight Daily: Airbnb’s Print Magazine, Yik Yak Eyes Big Round

No Comments 17 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Airbnb Introducing Print Magazine, Pineapple (New York Times)... Yik Yak Is Close To Closing On Roughly $75 Million (TechCrunch)... Uber and Spotify Are Partnering (Recode)...

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Headlines

Handy

Street Fight Daily: On-Demand’s Labor Problem, Square Drops Free

No Comments 13 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...Handy Sued For Being a Hellscape of Labor Code Violations (ValleyWag)... Square Eschews Free, Starts $29 Pre-Orders For Chip-Based Card Readers (TechCrunch)... HomeAway Integrates Gogobot, Uber and Instacart Into Mobile Services (Skift)...

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Headlines

Facebook

Street Fight Daily: Facebook Redesigns Places, Local News Searching for Answers

No Comments 12 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Facebook Takes a Big Step Toward Competing in Local Search (Local Search Insider)... Is There Hope for Local News? (Atlantic)... Groupon Kicks Off First Analyst Day Amid Pivot to E-Commerce Site (AdAge)...

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Sponsored Content

The Local Service Layer: How National-to-Local Succeeds

No Comments 11 November 2014 by

In developing a national-to-local strategy, brands need to consider these two key resources: people and data. Employees, affiliates and other local evangelists offer an immense resource for promoting a brand to local consumers. At the same time, a deluge of local information is now available to allow brands to tailor messaging programmatically. In the first of a series sponsored by Surefire Social, we delve into the emergence of a way to harness data and empower agents on the ground...

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Headlines

Revel-Systems

Street Fight Daily: Revel Raises $100M, Groupon Splits App

No Comments 11 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...Revel Lands A Whopping $100m To Put Another Nail In Cash Registers’ Coffins (VentureBeat)... Groupon, Too, Turns to Multiple Apps (New York Times)... Small Business Lending Platform On Deck Files For IPO Valued At Up To $150 Million (Fox Business)...

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