The Editors | Street Fight

Headlines

2011_3_11_amazon

Street Fight Daily: Amazon Enters Home Services, eBay Kills Same-Day Delivery

No Comments 25 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...Amazon Promotes Handyman and Installation Services (Recode)... Ebay Now Pulled From App Store As Company Rethinks Its Same-Day Delivery Plans (TechCrunch)... It’s Not Just About Print Vs. Digital Media — It’s About Culture (GigaOm)...

Continue Reading

Sponsored Content

BrUw0 2

Creating a “Local Service Layer” — To Build or To Buy?

No Comments 24 November 2014 by

The question of “buy or build” is everywhere in technology, and for something as important as brand integrity, it is paramount to making the right choice. Marketers can use cloud software to empower local affiliates to evangelize the brand in a controlled environment while using data to localize messaging in an automated way...

Continue Reading

News

Yik-Yak-ICON-LARGE-600x600

Street Fight Daily: Yik Yak Raises $62M, Square Accepts Apple Pay

No Comments 24 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...Messaging App Yik Yak Tipped For $62M Funding A Year After Launch (Guardian)... Apple Pay Could Be Coming To Small Businesses, Thanks To Square (Gizmodo)... Investors: Damn Ubergate and Full Speed Ahead With Mega-Funding (Recode)...

Continue Reading

Headlines

GoDaddy

Street Fight Daily: GoDaddy Renews IPO Push, Amazon Eyes Hotels

No Comments 21 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...GoDaddy Seeks Nearly $4.5b IPO Valuation, Talks Diversifying (New York Post)... Amazon to Get Into Hotel Booking With Launch of Travel Site (Skift)... Leaked Internal Uber Deck Reveals Staggering Revenue And Growth Metrics (Business Insider)...

Continue Reading

Sponsored Content

Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

No Comments 20 November 2014 by

Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate...

Continue Reading

Sponsored Content

Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership

No Comments 19 November 2014 by

In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature. Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes advantage of their global database of ground-truth locations, which have been assigned to IP addresses...

Continue Reading

Headlines

Street Fight Daily: New York’s Ad Network, Adobe Bets on Location

No Comments 19 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Ads Will Fund New York City's Plan For World's Fastest Municipal Wi-Fi Network (AdAge)... Adobe All-In with Location-Based Marketing (CIO Today)... Restaurant Discovery Service Zomato Raises Further $60M (TechCrunch)...

Continue Reading

Headlines

UBER

Street Fight Daily: Uber’s Smear Tactics, Groupon Buys (Other) Swarm

No Comments 18 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Uber Executive Suggests Digging Up Dirt On Journalists (BuzzFeed)... Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile (TechCrunch)... U.S. Mobile Payments Market to Boom by 2019, Research Firm Says (New York Times)...

Continue Reading

Headlines

Street Fight Daily: Airbnb’s Print Magazine, Yik Yak Eyes Big Round

No Comments 17 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Airbnb Introducing Print Magazine, Pineapple (New York Times)... Yik Yak Is Close To Closing On Roughly $75 Million (TechCrunch)... Uber and Spotify Are Partnering (Recode)...

Continue Reading

Headlines

Handy

Street Fight Daily: On-Demand’s Labor Problem, Square Drops Free

No Comments 13 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...Handy Sued For Being a Hellscape of Labor Code Violations (ValleyWag)... Square Eschews Free, Starts $29 Pre-Orders For Chip-Based Card Readers (TechCrunch)... HomeAway Integrates Gogobot, Uber and Instacart Into Mobile Services (Skift)...

Continue Reading

Big Things Coming in Local in 2015!


Join us in New York, San Francisco and Denver for Street Fight's industry-leading conferences. Top speakers, great networking, valuable insights, and killer parties.
Click here for dates and details!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Pay-Per-Call’s Role in Improving Marketing ROI

Call campaigns can make the phone ring — or alienate prospective customers. Learn how to get it right: Download "Pay-Per-Call's Role in Improving Marketing ROI."

Produced by Street Fight Insights for Soleo.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly