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Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office

No Comments 21 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)... Square Testing New Payroll Product as Ambition Grows (Recode)... Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)...

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Street Fight Daily: Foursquare’s First Brand Campaign, Apple Pay Arrives

No Comments 20 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Foursquare's First Brand Campaign Takes a Foodie Approach (AdWeek)... Google Releases Penguin 3.0 — First Penguin Update In Over A Year (Search Engine Land)... Square Encircled as Apple, PayPal Aim for Mobile Payments (Businessweek)...

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Street Fight Daily: Whisper Tracks Locations, iPads Without NFC

No Comments 17 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... How the 'Safest Place on the Internet' Tracks Its Users (Guardian)... How Apple Pay Will Work With the New iPads (Mashable)... Most Airbnb Rentals In New York Are Illegal (Quartz)...

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Street Fight Daily: ApplePay on the iPad, Groupon’s Chairman Opens Up

No Comments 16 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Apple Pay Is Coming To The iPad (Business Insider)... Groupon Chairman Ted Leonsis: 'I Kind Of Fell In Love With Company's Challenges' (Chicago Tribune)... Google Profit Will Depend on Wringing More From Mobile Ads (New York Times)...

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New Report Details Emerging Approach to Personalization on Mobile

2 Comments 14 October 2014 by

A new white paper from Street Fight Insights offers a step-by-step introduction to the contextualization, an emerging technique aimed at merging the learnings of personalization on the web with mobility. The report, sponsored by Artisan Mobile, details the opportunities and implications of the technology for a range of industries from consumer packaged goods to brick-and-mortar retail...

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Square

Street Fight Daily: Square Orders Ahead, StubHub’s Editorial Strategy

No Comments 09 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Square Rolls Out Order App, Targets Coffee Shops (Bloomberg)... Stubhub Hires Its First Editor-in-Chief, Looks to Become a Destination For Sports and Music Fans (PandoDaily)... Pull Over, Google Maps: Nokia Here Maps Zooms on to Samsung Galaxy Phones (GigaOm)...

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Facebook

Street Fight Daily: Facebook’s Hyperlocal Ads, Yext Hires for IPO

No Comments 08 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business (TechCrunch)... With This Hire, Yext Seems Poised for IPO (New York Business Journal)... San Francisco Legalizes Airbnb (Recode)...

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Street Fight Daily: Video Spending Thrives, Uber Hires Former Lyft COO

No Comments 07 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019 (Forrester)... Uber Hires Former Lyft COO VanderZanden to Spur International Growth (Recode)... Will Apple’s “Location Warnings” Be Educational Or Scary? (MarketingLand)...

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Street Fight Daily: Square Raises $150M, New York’s Secret Beacons

No Comments 06 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Square Raises $150 Million at a $6 Billion Valuation (New York Times)... Hundreds Of Devices Hidden Inside New York City Phone Booths (BuzzFeed)... Marriott Settles FCC Complaint About Blocking Rival Wi-Fi Networks (Recode)...

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Street Fight Daily: Groupon Goes After Groceries, Google’s ‘Physical Web’

No Comments 03 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... With New App, Groupon Goes After Grocery Deals (New York Times)... Google Reveals ‘The Physical Web,’ A Project To Make Internet Of Things Interaction App-Less (TechCrunch)... Here's The Evidence That Google's Search Results Are Horribly Biased (Business Insider)...

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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