Stephen Statler | Street Fight

Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

Stephen Statler

Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

inMarket’s strategic product is not the app, the value is created by their network. Their network links dozens of publishers’ apps to retailers that host inMarket beacons and, the third stakeholder in the network, the brands, whose products are being promoted. In this video, CEO Todd DiPaola talks about the importance of this network.