Barometer, Katz Partnership Brings Contextual Targeting to Podcasting

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Podcasting is huge right now, with 53% of Americans saying they’ve listened to a podcast in just the past month. You know what else is huge right now? Artificial intelligence. OpenAI’s ChatGPT reached 100 million monthly active users in January, just two months after it debuted.  It should come as no surprise, then, that Barometer […]

Brands personalize ad placement.

Why Brands Are Using Attention Metrics to Personalize Ad Placement, Creative

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Tony the Tiger. Ronald McDonald. The Pillsbury Doughboy. Some of the most well-known and beloved characters of all time were born out of advertising. They helped to make products and brands recognizable, and they appealed to consumers from all walks of life. While ad campaigns featuring the Energizer Bunny or the Old Spice Guy remain memorable, […]

Report: ​​Most Grocers Are Dissatisfied with Digital Loyalty Components

Report: ​​Most Grocers Are Dissatisfied with Digital Loyalty Components

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Has digital shopping made buyers less loyal? That’s certainly what the majority of grocers believe, according to a new report conducted by Incisiv, The Food Industry Association (FMI), and Loyal Guru, a loyalty management platform. The Shopper Loyalty in the Digital Age report highlights the importance of offering seamless omnichannel experiences as a way for […]

personal data privacy

Report: Requests to Protect Personal Data Up 72%

While Congress debates TikTok’s future, U.S. consumers are beginning to ask some uncomfortable questions about why businesses are collecting their personal data and how their information is really being used. According to the newly-released Privacy Trends 2023 Report by DataGrail, the privacy management firm, concern over data privacy is reaching a fever pitch. Eighty-five percent […]

Cooler Screens Targets In-Store Ads Based on Real-Time Events

Cooler Screens Targets In-Store Ads Based on Real-Time Events

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A new ad format from the in-store digital media and merchandising platform Cooler Screens is giving CPG brands a way to capture consumer attention and drive engagement during real-time events. Dubbed “Own the Moment,” the new ad format combines many elements of a traditional homepage takeover with Cooler Screens’ network of in-store display screens. It […]

Consumers Are Worried About Marketers Using Generative AI — Here’s Why

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According to a newly-released report from the customer experience firm DISQO, 34% of consumers don’t think AI-generated content tools should be used in marketing, and 60% trust AI-generated content less than human-generated content.

Generative AI

AI-Powered Digital Advertising is Exciting, But Is It New?

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While the integration of generative AI into virtually every modern marketing and advertising platform is exciting, it’s not exactly surprising. Despite the hype surrounding AI and its influence on the digital advertising industry at large, AI has been used in adtech for years. 

Reveal Mobile Launches Solution to Offer Authoritative In-Flight Campaign Insights

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Reveal Mobile is launching an OOH measurement solution for mid-market brands today, designed to let marketers know how their OOH campaigns are performing while their campaigns are still running — a major improvement with the potential to radically impact the performance of outdoor campaigns. 

FKA CGO: ‘Any Agency That Says These Are Easy Times Is Simply Lying’

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Is the agency model inherently broken, or is the executive turnover taking place at large global firms pushing the digital media landscape in a more positive direction? If you ask Linsey Loy, the newly-appointed chief growth officer at Formerly Known As, or FKA, it’s most definitely the former.

Mood Media acquires Vibenomics

Mood Media Acquires Vibenomics

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Vibenomics was purchased by Mood Media, an on-premise experiential technology and media company based out of Austin, Texas.

As Instagram Moves Away from Live Shopping, Emerging Platforms Gain Market Share

As Instagram Moves Away from Live Shopping, Emerging Platforms Gain Market Share

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The death of Instagram’s Live Shopping feature is creating new opportunities for other platforms to grab market share in interactive live shopping, even as the technology continues to evolve.

Restaurants Use Mobile Ordering Tech to Fill Staffing Gaps

Restaurants Use Mobile Ordering Tech to Fill Staffing Gaps

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For restaurant owners that aren’t willing to make such drastic changes, technology is being used to fill in the gaps when fewer employees are available.

Retailers Find New Ways to Level Up Marketing with ChatGPT

Retailers Find New Ways to Level Up Marketing with ChatGPT

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Generative AI has quickly become a booming industry, and retailers are taking notice. Throughout the retail marketing space, executives and agencies are rushing to figure out how to use OpenAI’s ChatGPT and similar technologies to their advantage.

Survey: Media Planners Concerned About Programmatic Disruption

Survey: Media Buyers Concerned About Programmatic Disruption

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Is the death of third-party cookies more hype than reality? The majority of media buyers are still using third-party data in their digital campaigns, with an average of 11.9 data providers used for each campaign, according to the results of a new study of media buyers, planners, and strategists released this morning and conducted by the data firm Datonics.

Why Are So Many Retailers Investing in Next-Day Order Fulfillment in 2023?

Why Are So Many Retailers Investing in Next-Day Order Fulfillment in 2023?

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The continued growth and normalization of online shopping is creating increased demand for faster delivery times and forcing retailers to make significant investments in shipping to stay relevant. 

What Comes Next for Generative AI in Retail? Here’s What the Experts Say

What Comes Next for Generative AI in Retail? Here’s What the Experts Say

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No longer reserved for strictly marketing or communications tasks, generative AI is now being integrated into aspects of daily retail, supply chain, and customer service operations.

In-Person Events

Brand Marketers Cash In On In-Person Events

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In-person conferences, shows, and events have returned in a big way for the first time since 2020 — but in this post-Covid era, everything is different. 

DataGrail Launches Dashboard to Spot Data Compliance Risks

DataGrail Launches Dashboard to Spot Data Compliance Risks

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A new privacy management dashboard from DataGrail could make it easier for businesses to spot risks, or areas where they’re falling out of compliance with the latest data privacy regulations, and access actionable recommendations to improve the way they handle customer data.

Shoppable Ads Poised to Hit CTV

CPG Brands Rethink Advertising Strategy Amid Rising Food Costs, Inflation

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While a decrease in food stamp benefits will clearly have the most profound impact on those families receiving benefits, it also marks a shift for supermarkets, retailers, and CPG brands, many of which are now looking to revamp their advertising strategies to account for a greater pool of shoppers searching for discounted items.

5 Platforms Using Artificial Intelligence to Generate Ad Creative

5 Platforms Using Artificial Intelligence to Generate Ad Creative

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Startups like Omneky, Creatopy, and Luna have been integrating AI technology into their ad creation platforms for years. With OpenAI’s ChatGPT hitting the mainstream, more brand advertisers are seeking out generative AI solutions to make their own campaigns more effective and scalable. Here are five companies to watch.