6 Demand-Based Pricing Platforms for Restaurants
With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…
6 Real-World CRM Tools for Merchants
Retailers with brick-and-mortar stores are struggling to compete with e-commerce giants like Amazon, but the fight will never be fair as long as online-only outposts have access to superior tools for managing their customer relationships and offering personalized product recommendations. Here are six real-world CRM tools that retailers are using to level the playing field…
6 Marketing Strategies for National Retailers Managing Local Outlets
National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider…
Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds
Paul Wade, the owner of Third Street Boxing Gym in San Francisco, is a self-professed technophobe. But noticed an increase in the number of people coming into his gym with smartphones in their hands, and he had a nagging feeling that there could be better ways to promote his live boxing events than the printed posters and flyers he’d been creating with the help of a graphic designer for the past 10 years…
5 Pet Sitting Marketplaces in the ‘Sharing Economy’
Americans spent more than $55 billion on their pets in 2013, and a number of hyperlocal startups are looking to capture that puppy fever by creating local marketplaces where pet owners are matched up with people who are willing to take care of their pups while they’re out of town. Here are five hyperlocal pet sitting marketplaces getting in on the action…
Case Study: Tampa Restaurant Boosts Business With Mobile Waitlist
By integrating mobile waitlist management platforms into their business operations, restaurants may be able to increase the length of time that guests are willing to wait for tables. This makes it possible to get more customers seated in the average day or night, and ultimately boosts the bottom line for restaurants…
5 Tools for Cross-Device Ad Targeting
Ad targeting was relatively straightforward back when consumers relied exclusively on their desktops to consume online content. But as the number of gadgets owned by consumers has increased over time, ad targeting has become considerably more complicated. Here are five companies that offer cross-device tracking for advertisers…
5 Ways to Increase Redemptions of Mobile Coupons
Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world…
5 Platforms That Connect Online Campaigns to Offline Results
A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions…
6 Ways to Personalize Mobile Ads Without Violating User Privacy
Global mobile ad spending increased to $17.96 billion last year, and it’s on pace to rise another 75.1% in 2014. But in order for mobile advertising to continue growing at such a rapid rate, one issue has to be addressed — privacy. Here are six strategies for personalizing mobile ads without violating user privacy.
Case Study: Using Hyperlocal to Get Around Franchise Marketing Restrictions
Rather than feeling stifled by T-Mobile’s promotion restrictions, Robert Keyser, A-1 Wireless’ director of sales and operation, says he challenged himself to find a local marketing solution that would fit. T-Mobile was willing to approve his use of LoyalBlocks because the company didn’t feel that the platform would hurt their brand…
8 Strategies for Reaching Out to Online Influencers
Rather than sitting idly by while influencers dictate what’s being said about their businesses on social media and review websites, merchants are beginning to reach out to these social media users on a personal basis. Here are eight strategies that marketers should consider when reaching out to influencers online…
5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers
Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone. As merchants search for creative ways to take advantage of location-targeted advertising, many are turning toward self-serve solutions for creating location-based mobile promotions…
6 Waitlist Management Tools for Restaurants
Eager to eliminate the organizational challenges and financial liabilities that go along with traditional reservation systems, restaurants are increasingly turning toward digital platforms that allow diners to stay at home, or shop at nearby businesses, until their tables are ready. Here are six platforms that restaurants can use to manage their waitlists…