Stephanie Miles | Street Fight - Part 4

How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

Stephanie Miles

How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving targeted digital ads than consumers in other generations, and they’re warming to technologies like NFC and mobile payments. Here’s how five brands have targeted millennials with location-based strategies, along with insights into what made their tactics so successful.

Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

Stephanie Miles

Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns.

How Showroom Concept Stores Are Changing the Retail Industry

Stephanie Miles

How Showroom Concept Stores Are Changing the Retail Industry

A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.

How AI Bots, Voice Assistants Are Changing Shopper Behaviors

Stephanie Miles

How AI Bots, Voice Assistants Are Changing Shopper Behaviors

Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.

Placed Analysis Uncovers Location Data Biases

Stephanie Miles

Placed Analysis Uncovers Location Data Biases

According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit.

6 Mobile Customer Service Platforms for Retailers

Stephanie Miles

6 Mobile Customer Service Platforms for Retailers

Tech vendors are stepping in with mobile solutions designed to expand the ways store associates interact with customers. These solutions allow employees to do everything from checking inventory and processing transactions on smartphones to accessing real-time information about current promotions and customer purchase histories.

Swedish Location Management Company PinMeTo Secures H&M Investment

Stephanie Miles

Swedish Location Management Company PinMeTo Secures H&M Investment

Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”