Skyhook Wireless | Street Fight

How CardStar’s Contextual Mobile Experience Increases Ad Engagement

Skyhook Wireless

How CardStar’s Contextual Mobile Experience Increases Ad Engagement

Ad units that work on the web do not work on mobile. Powered by Skyhook Wireless’s Context Accelerator SDK, CardStar launched a new interface that intuitively populates users’ loyalty cards, key tags and deal content based on their proximity to nearby geofenced venues. It resulted in a 2x lift in average session length, 57% growth in daily users and 79% growth in sessions per day…

Relevant Content or Privacy? Choose Both

Skyhook Wireless

Relevant Content or Privacy? Choose Both

The challenge many publishers face is how to increase ad inventory value through personalized ads without exposing sensitive, personally identifiable data and violating user privacy. There are 3 main ways that publishers can extend their access to sharable, ad-request-friendly user data, but only one of them provides both consumer privacy and the ability to increase ad inventory value…