Mo Yehia | Street Fight

5 Timeless Sales Practices for Vendors Who Sell to SMBs

Mo Yehia

5 Timeless Sales Practices for Vendors Who Sell to SMBs

The devil is in the details: the tone of a subject line, timing of a phone call, recency of the point of contact, marketing cadence, and value proposition positioning — all impact sales. Yet many conversations tend to forget these basics and focus instead on new-age, shiny fixes.

So How Do We Define a ‘Small Business’ Anyway?

Mo Yehia

So How Do We Define a ‘Small Business’ Anyway?

Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?

Mo Yehia

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?

In the rush to diversify their offerings, single-product local tech companies either move horizontally (reaching out to all the markets that could remotely utilize their product) or, more often, vertically (seeking to cater to all the nuanced needs of a niche market).

5 Sales Practices Every Company Should Know

Mo Yehia

5 Sales Practices Every Company Should Know

The following sales best practices, inspired by Aaron Ross’ Predictable Revenue, can help companies close more sales in less time. Ross’s framework helped Salesforce.com, one of the most successful startups in history, increase recurring revenues by $100 million…