Scott Barnett | Street Fight

The Price of Free Listings Revisited: A Hyperlocal Business Perspective

Scott Barnett

The Price of Free Listings Revisited: A Hyperlocal Business Perspective

The proliferation of online directories and directory services has made the local business owner’s life harder. It means more places to manage vital information and more third-party providers that control access to directories. Between the time and effort required to manage aggregators and the volume of citations, few small business owners do it themselves. As a result, the only stakeholders that truly know what information is authentic often are left out of the conversation.