Rob Reed | Street Fight

Commentary

Why Local Marketers Need to Start Thinking About Their Instagram Strategy

2 Comments 13 November 2013 by

Instagram presents an unparalleled opportunity to build and share a brand — to show a different side by leveraging this highly visual medium. Plus, the rate of customer engagement is off the charts compared to other social channels. What most marketers don’t realize, though, is that Instagram is also a local marketing channel. The reason for this knowledge gap is that, unlike Facebook and Twitter, Instagram is very difficult to manage natively...

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Commentary

Local Search Is Becoming a Mobile Experience With a Social Layer

6 Comments 03 May 2013 by

One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it ahead of Mapquest, Bing, and Apple Maps. Yelp isn't even in the top five. Are people really using Facebook for local search? This may seem counter-intuitive to some, but consider that Facebook is by far the most popular mobile app in the world...

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Commentary

How Big Brands and SMBs Can Use Vine Videos to Reach Local Consumers

No Comments 20 February 2013 by

Vine has not only cracked the code on mobile video. It has created an entirely new medium. The question for brands and local businesses alike is how to leverage it as a marketing channel. Here are a few ideas about how to test the new app and what to look for as it matures...

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Commentary

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

8 Comments 28 January 2013 by

National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter...

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Commentary

Understanding the Location-Based Engagement Stack

No Comments 12 January 2012 by

The "SoLoMo Manifesto" looks at how brands can use these new technologies and services to learn more about their customers at the local, regional, and global level than was ever possible before...

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