Pingup is bringing its API-powered live booking capability to “a broader range of leading-edge consumer interfaces and platforms.” This means “Pingup-powered bots” will let consumers book and confirm appointments in real time with “tens of thousands of local businesses across the U.S.”
“It’s 2016, and everyone is connected to the information superhighway, and yet our towns, cities and locations are largely still dark and unsearchable,” says Local Web co-founder Jess Bachman. “The Local Web is the off-ramp for the Web. The problems it will solve are as varied as the people using it. “
Investors have poured money into anonymous, local chat apps like After School (which connects students at every public and private high school) — but they can be prime venues for online bullying. To get a little more context about this issue, we spoke with After School’s content director Michael Luchies.
A new group of companies are finding ways into local services by getting in between consumers’ desires and fulfillment of their desires at the core level: where their thumbs are hitting the glass. Startups like PopKey and Slash have found what feels like a Trojan Horse into our stream of communication.
I like to be a little out in front of things. Not too far (hyperloops) and not too close (digital couponing). In my writing about local marketing and media (both here at Street Fight, and previously), I’ve generally been most comfortable investigating advancements that attempt to intersect the possible and the inevitable. For instance: the […]
Figuring out how to consistently and quickly deliver services to a driver when the destination is unsure means a provider needs to develop a mesh network of always-in-motion providers of services and also serve customers in a place they are unaccustomed to doing business.
Creating and operating city guides for all major U.S. markets turned out to be something of a cover. What we were really doing was running a skunkworks project with few boundaries on creativity — where success or “failing-fast” were not the goals…
Anyone paying attention to this column knows I’ve dedicated plenty of thought to AOL’s efforts in local, primarily via its Patch effort. Some at Patch/AOL were unhappy. Others mailed me with even more colorful complaints, or “can-you-believe-this” vignettes. So I wanted to turn the tables on myself a bit and challenge Patch to sell us on what is going right…
“We have had two conference calls in a row the last two weeks with the people at HQ excitedly talking about big ideas that are going to get us to profitability, but the ideas sound like bad ones, not to mention ones that they have already tried,” said this editor, a mix of frustration and exasperation in his voice. “They are getting farther away from the hyperlocal vision and really pushing generic SEO content to try and get unique visitors…”
“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says Verve Mobile’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”