Patrick Kitano | Street Fight

A Local Business Network Puts the Community First

Patrick Kitano

A Local Business Network Puts the Community First

The expanding public consciousness around movements for civic sustainability, green tech and social enterprise have spawned a new way of looking a local business communities as ecosystems that should work for the community good. Their unique challenge is coordinating hundreds of local advocates to collectively market and promote each others’ programs and campaigns…

What Local Causes and Businesses Can Learn From #GivingTuesday

Patrick Kitano

What Local Causes and Businesses Can Learn From #GivingTuesday

Building the advocate network for #GivingTuesday simply entails authorizing and amplifying the social media feeds of #GivingTuesday partners, who were receptive, and often enthusiastic to act as local voices for the movement. The same methodology would be used to develop advocate networks for any cause, by providing a simple means to give local influencers and organizations a way to reach their constituents…

The Local Sharing Economy Is Here (But Scale Will Prove Difficult)

Patrick Kitano

The Local Sharing Economy Is Here (But Scale Will Prove Difficult)

Every iteration of things that can be shared, from baby clothes to power boats, has been picked through by college students who have been steeped in the gospel of Zuck and turned into a local service set to scale. The problem, however, is that almost every startup gets stuck at city one. The reason? If the sharing requires some sort of physical exchange of goods or services, then it requires the commitment of two people who live close to each other to complete transaction. And they need to find each other even though the just-launched app won’t reach critical mass for a long time…

Grasping for a New Way Forward at Local Media Conferences

Patrick Kitano

Grasping for a New Way Forward at Local Media Conferences

At several recent conferences, the overriding, anxiety-producing theme has been the development of new revenue models for media — whether from foundations to support nonprofit news services, or from advertising, or from something else. But the disquieting fact is that a cure-all response to what ails local media can’t be identified…

Bundling Local News With Amazon’s Shopping List

Patrick Kitano

Bundling Local News With Amazon’s Shopping List

Combining local news with shopping is the perfect entree to courting SMBs into Amazon’s affiliate program, which surprisingly accounts for 40% of Amazon’s total revenues. That replaces expensive local sales teams with affiliate support call centers. The promise to SMBs is simply inclusion in the shopping lists. Amazon with news is no longer just a purchase destination, it becomes part of daily living…

Non-Profit Indies, One-Time Successors to Local Media, Face Funding Woes

Patrick Kitano

Non-Profit Indies, One-Time Successors to Local Media, Face Funding Woes

You think traditional broadcast media like TV and radio are struggling with depleted revenue models as audiences move to online screens? Consider those who were already depleted: Community broadcasters on cable access TV and local radio. These folks face even greater challenges with sparse audiences, a limited to non-existent revenue model, and funding from foundations drying up faster than fresh rain in the Mojave Desert.

In the Era of Networked Local Journalism, Everyone Can Contribute

Patrick Kitano

In the Era of Networked Local Journalism, Everyone Can Contribute

A big opportunity exists for local publishers and media networks to curate and aggregate everything happening in a locality. This is the journalism of inclusion. If local contributors are curated and authorized to post in real time, content distribution is more efficient. As readers learn to understand this format, local media starts to look more like a community bulletin board, with users expected to factor in the credibility of the posters…

Can the New Model for News Be Found in Networks?

Patrick Kitano

Can the New Model for News Be Found in Networks?

“The old economic model is disintegrating faster than new alternatives are emerging,” former Seattle Times executive editor Mike Fancher told Street Fight. “While things seem to be falling apart, I am optimistic that new models will develop. Some will be for-profit; others will be non-profit or public. There may be new hybrid models as well. “

Can Local Media Find New Opportunities by Catering to Brands?

Patrick Kitano

Can Local Media Find New Opportunities by Catering to Brands?

“Journalism is Dead, Long Live Journalism” is the theme of a conference I’ll be attending this week in Denver. And the name isn’t a surprising one — there’s been a lot of angst lately about the emerging business models for digital journalism. Futility can be difficult, but it also can bring sea change. With that in mind, here are a few of the ideas I’ll likely be discussing with folks at the conference.

Alt-Weeklies Struggling — Can They Leverage SMB Relationships to Connect Online?

Patrick Kitano

Alt-Weeklies Struggling — Can They Leverage SMB Relationships to Connect Online?

While alt-weeklies really used to own the market for irreverent commentary and events listings in cities around the country, the introduction of online competition over the past decade has really degraded their snarky monopolies. Tiffany Shackelford, executive director at the Association of Alternative Newsmedia (AAN), spoke to Street Fight recently about how alt-weeklies need to evolve their strategic thinking…

4 Hyperlocal Trends to Watch in 2013

Patrick Kitano

4 Hyperlocal Trends to Watch in 2013

2012’s rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom-and-pops to spend money on newfangled marketing methods. Last year’s intense startup activity has revealed four trends going into 2013…

What Kinds of Mobile Ads Are Most Effective?

Patrick Kitano

What Kinds of Mobile Ads Are Most Effective?

Mobile advertising works best when it’s not in the form of a banner ad. On a panel at the Mobile Loco conference in San Francisco this week, participants agreed that the most promising approach is serving interesting content formatted to smartphones and tablets as a part of a contextual marketing strategy. The more an advertisement looks like a mobile app, the more consumer acceptance it will garner…

SMB Social Media Is All About Branding, Not Conversions

Patrick Kitano

SMB Social Media Is All About Branding, Not Conversions

SMBs may become frustrated when they can’t see tangible results from social media, but they should realize that most of their potential customers are absorbing and reacting to social media conversations and understanding brands through these interactions. Brand marketing, not the 0% conversion rates, is social media’s key strength…